Mr. Greco’s books, book chapters, and articles are required or recommended reading at more than thirty-six colleges and universities, including Harvard, Brown, Northwestern, Columbia and Virginia. He has been interviewed or cited in The New York Times, The Washington Post, The Los Angeles Times, Forbes, Newsweek, The International Herald Tribune and Publishers Weekly. His scholarly research has been cited in the Journal of Marketing, Management Science, Organization Science and The American Journal of Sociology.

He has done consulting work for the Book Industry Study Group, Williams & Connolly LLP, Accenture, the Journal of Advertising Research, the Gerson Lehman Group, Saatchi & Saatchi and Foreign Affairs and is on the editorial board of two journals. Currently, he is researching his ninth book for Stanford University Press (The Culture and Commerce of Publishing in the 21st Century).