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BISG
is pleased to announce its sponsorship and support of an exciting and
important
new venture, the StartwithXML project.
This project, co-presented by O'Reilly Media and The
Idea
Logical Company, is an industry-wide, multipart
initiative to
present
and
disseminate the information that publishers need in order to move
forward with a
StartwithXML workflow. The project started with a publisher survey about the current attitudes towards and use of XML; click here
to see selected survey results.
Sign
Up for the January Event!
A one-day forum
is scheduled for January 13, 2009, at the
McGraw-Hill Auditorium in New York. Through panels and presentations,
you'll
spend the morning understanding the “Why” of XML,
and the afternoon learning
about “How” to move forward. CLICK HERE
for more
information and registration
details. BISG members will be eligible for a $100 discount off the
full-day
event, and $50 off for the half-day session; contact the BISG office (info@bisg.org)
for
discount codes.
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8:15
am – 9:00 am
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Registration
and Networking
(Continental
Breakfast Served)
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9:00
am – 12:00 Noon
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Welcome
& Introduction
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Morning
Keynote
The
View From the Top
David
Young, Chairman and CEO, Hachette Book Group USA explains why the
future of publishing profitability and growth depends on intelligent
use of new production technologies and practices.
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StartwithXML
ROI Forum |
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The
morning sessions will focus on how
digital production tools and methods can drive both cost reduction and
new revenue growth. Topics
will include:
- ROI
Drivers for a StartwithXML workflow
- How
to reduce compositions costs with
XML and style sheets
- The
new economics of multi-format
publishing
- Bringing
greater efficiency to the
production process
- How
to support digital marketing and increased discovery online
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12:00
pm – 1:00 am
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LUNCH
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1:00
pm – 4:30 pm
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Afternoon
Keynote
The
View From the Front Lines
Ken
Brooks, SVP, Global Production and
Manufacturing, Cengage Learning, offers practical strategies for
publishers large and small who want to realize the benefits and tackle
the challenges of initiating and XML program.
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StartwithXML
Solutions Forum
The
afternoon sessions will address
the many solutions used by publishers to realize the benefits of new
digital production techniques. Speakers
will present their experiences with specific tools and methods
including:
- Getting
started: evaluating your
publishing program
- Working
with word templates ePUB,
DocBook, and other tools
- How
to get authors and editors involved
- When
and how to create
“chunks” and tag content
- Getting
the most value out of your
existing DAM practices
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4:30
pm – 5:00 pm
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Closing
Remarks
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Additional
Features
The project
will also include a detailed research report and
an online community. The research report will include information, case
studies, best practices, technology and vendor profiles, and interviews
with
industry experts discussing the factors that make a StartWithXML
workflow
both useful and tricky. The supporting online community will feature a
blog, an
open comments section for the report outline, and a discussion
forum.
StartwithXML
is sponsored by
Code
Mantra
Klopotek
Publishing
Dimensions
Rosetta Solutions,
Inc.
_________________________________________________________________________________
For
more information about this or any other BISG event, please contact
Karen Forster, BISG Associate Director, at 646-336-7141 or
karen@bisg.org.
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