Nicole Poindexter, Director of Strategic
Planning at Hachette Book Group, will describe what one of the leading trade
publishers is learning about using new tools to build its online presence
for a new generation of readers, sharing the opportunities, rewards and
obstacles the company faced along the way.
Improving Inventory Management Using Web-Based Analytical
Tools
John Rubin, Founder and CEO, Above the Treeline
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Presentation (96 KB)
For every 1% drop in the returns rate, the U.S. book trade
could bank $22.7 million1. How can publishers and booksellers
cooperate better to improve inventory management, reduce waste and increase
sell-through? How can we be more intelligent about what and how we’re buying
and selling? Can new electronic planning and forecasting tools help?
John Rubin, Founder and CEO of Above the Treeline, a leading
provider of business intelligence tools for booksellers and their business
partners, will share insights into the benefits of today’s collaborative
inventory management practices.
Creating Buzz and Increasing ROI in Pre-Publication Review,
Marketing, and Sales
Ted Treanor, President, Rosetta Solutions, Inc and Seattle
Book Company
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Presentation (383 KB)
Technology and standards have created new opportunities to
improve the effectiveness of traditional, promotional advance reader copy
(ARC) campaigns. By collaboratively harnessing new technology, publishers,
reviewers, booksellers, librarians and educators can dramatically enhance
ARC distribution – reaching more readers while reducing costs.
Ted Treanor, President of Rosetta Solutions, Inc. and Seattle
Book Company, will share four years of market research on reducing ARC costs
by 50%, speeding time to market, and increasing visibility to reach a global
marketplace. Questions answered in this session will include: How can you
better manage print galleys and secure digital galleys? What are the myths
and realities surrounding galley ROI? What do reviewers hate about galley
submissions? Which standards count?
Coffee and Networking Break
Sponsored by Nielsen BookScan and codeMantra.
Success in a Parallel Universe, Perhaps with Some Help From
Your DAD
(Digital Asset Distribution -- Part One)
Mike Shatzkin, Founder & CEO, The Idea Logical Company, Inc.
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Presentation (33 KB) |
View Transcript
Before our eyes, a new distribution system is being created
for publishers' digital content. In recent months, about a dozen companies
have moved to become the content distributors in a digital world, where
consolidation appears to be even more pronounced than in physical
distribution. These companies are becoming known as DADs -- Digital Asset
Distributors -- and understanding their services will be essential not only
for exploiting new economic models like ebooks or page pay-per-view, but
also for facilitating online marketing of physical books. It is obvious to
publishers that their markets are moving into large online communities like
MySpace and Second Life, beyond the reach of traditional print, broadcast
marketing and in-store appearances. In fact, targeted book buyers are moving
into thousands of smaller, niche-oriented online communities as well.
Mike Shatzkin, Founder and CEO of The Idea Logical Company,
Inc., will describe why adapting your marketing to these clusters of online
customers will be essential, and how a DAD can help.
Case Study – Gaining Insight into Digital
Asset Management at Random House
(Digital Asset Distribution -- Part Two)
Chris Hart,
Vice
President of Publishing and Sales Applications, Random House, Inc.
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Presentation (3.5 MB)
Why would a book publisher want to invest in digitizing its
own content? What choices and obstacles would it confront? During this
session, representatives from Random House will discuss its Digital Page
Initiative, a major project that involves indexing, digitizing, discovering
and distributing book content online. As part of the initiative, the company
has developed Insight, a service that gives search engines and online
retailers access to digitized book content via the Web. Both immediate and
long-term benefits of digitizing content will be discussed.
Closing Keynote Address:
Thinking Beyond the Book:
Responding to a Changing Marketplace
Allen Noren, Director of Online Marketing, O’Reilly Media
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Presentation (4.6 MB)
O'Reilly Media, the third largest computer book publisher,
has been experimenting on the digital frontier since the 1980's. Through
innovations such as Global Network Navigator, one of the first web portals,
Safari Books Online, a subscription-based library service built in
partnership with Pearson, and SafariU, a custom publishing and re-mix
engine, O’Reilly has been a pioneer in the use of emerging technologies.
In this session Allen Noren, Director of Online Marketing at O’Reilly Media,
will share 15 years of insight into how content acquisition habits and the
marketplace are changing and suggest ways in which the industry might adapt
and respond to these developments.
Questions and Conclusions
Michael Healy, Executive Director, Book Industry Study Group,
Inc.
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Adjournment
12:00 noon
1 According to a
2004 Nielsen BookScan report
