Making Information Pay 2008

From Experimentation to Innovation in the Digital Age

 

MAY 9, 2008

NEW YORK CITY

 

REGISTER NOW | PROGRAM

 

When "business as usual" is not enough, some publishers strive to create new opportunities by investing in unproven product ideas, workflow methods, marketing vehicles, and commercial models.

Experimentation supported by technology is widespread today. Publishers are distributing book content on cell phones, developing new tools for authors, and setting up MySpace pages. They are selling books and digital downloads direct to consumers from their own web sites (with bundling and business model experiments sure to follow) and re-tooling their production processes.

Sometimes experiments succeed and sometimes they fail, but if they’re smart publishers always take away something of value. Making Information Pay 2008 will focus on the role of experimentation in a rapidly evolving publishing industry and include hard facts on where experimentation is taking place and where it has the greatest impact. Topics will include:

  • How to define and measure success and failure (it’s not always about ROI)
  • How to establish budgets and benchmarks for success
  • How to evaluate results and transform them into innovations that fall to the bottom line
Making Information Pay 2008 is for executives in sales, marketing, operations, and finance who need to know:
  • When is it safest to watch and wait? When is it not?
  • How can you profit from what others have done?
  • When are good ideas doomed to failure?
Whether the future of your publishing program depends on responding to rapid change or avoiding the slightest misstep, Making Information Pay 2008 will offer practical advice and strategies to improve the profitability of your business.

REGISTER NOW

Now in its fifth year, Making Information Pay is one of the leading US events for book trade professionals. BISG is pleased to be cooperating with The Idea Logical Company in the preparation of MIP 2008.



BISG is grateful to Publishing Technology and Deloitte for their sponsorship.





BISG also thanks Nielsen and Microsoft Live Search Books Publisher Program for providing breakfast and refreshments, and Wiley for providing conference materials. Further sponsorship opportunities are available. Please contact Karen Forster at karen@bisg.org.





 

Date:

May 9, 2008

 

Time:

Registration - 8:00am

Program - 9:00am-12:00pm

 

Location:

McGraw-Hill Auditorium

1221 6th Ave. 2nd Floor

New York, NY 10020

 

Registration:

$95 for BISG Members

$175 for Non-Members

 

Registration for both members and non-members includes complimentary copies of  The Strategy Paradox by  Michael E. Raynor and selected experimentation case studies taken from the BISG survey.

 

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Lodging:

A special conference rate for the nights of May 8 and May 9, 2008 is available

until April 8 at the Portland Square Hotel just two blocks from the McGraw-Hill Auditorium.

Please register online using the Promo Code "bisg" to secure a space.

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For more information about this or any other BISG event, please contact Karen Forster, BISG Associate Director, at (646) 336-7141 or karen@bisg.org.