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BISG Webcasts
BISG Webcasts have been designed to provide expert instruction on important and sometimes complex issues in a manageable time period and attractive format.

UPCOMING WEBCASTS
PREVIOUS WEBCASTS



UPCOMING BISG WEBCASTS



NEW MEMBER WEBCAST:
Making the Most of Your BISG Membership

Presented by the BISG Staff
Tuesday, January 8th, 2013 11:00 AM to 12:00 PM ET
Tuesday, May 7th, 2013 11:00 AM to 12:00 PM ET


BISG members are entitled to many benefits, including: influence on industry standards and best practices, free or discounted copies of research publications, attendance at key book industry events, and much, much more! As a new member, however, it can be hard to know where to begin.

This LIVE webcast -- targeted for new members and offered in January 2013 and May 2013 -- provides an introduction to BISG and explains how companies can best connect with their membership benefits.

Following the webcast, BISG staff will welcome your questions, comments, and concerns. BISG is YOUR book industry trade association. We represent you and want to ensure that we enable you to make the most of your membership.



Classifying and Selling Books with Thema: The First Global Subject Category Codes
Presented by Kempton Mooney, Senior Analyst of Market Research and Business Development, Hachette Book Group, with additional speakers TBA
Wednesday, April 24th, 2013, 1pm to 2pm Eastern



Join BISG for a live webcast introducing PanThema, the first ever global subject classification system for books. Intended for use by all book industry stakeholders, PanThema, or Thema for short, is a flexible standard that allows each market to retain its unique cultural voice within a unified global hierarchy that rationalizes book classification. The goal of Thema is to reduce confusion about subject classification for both upstream and downstream trading partners, while helping companies expand their business more seamlessly overseas.

During this live, 60-minute webcast, speakers from Thema's international Board of Directors and the Working Group that created the standard will explain how it developed, its implications for current BISAC Subject Headings users, and ultimately, how it will facilitate the sale of more books.



PREVIOUS BISG WEBCASTS



Consumer Attitudes Toward E-Book Reading: Tracking Reader Preferences in an Evolving Marketplace
Presented by Steve Paxhia, President, Beacon Hill Strategic Solutions
Wednesday, December 5th, 2012, 1pm to 2pm Eastern



Consumer Attitudes Toward E-Book Reading is an ongoing consumer research project begun by BISG in 2009.

Over the course of three Volumes, this significant study has fielded a dozen surveys which, taken as a whole, track how and why e-books and other forms of digital content have entered the publishing mainstream.

During this 60-minute webcast, Steve Paxhia, chief analyst for the Consumer Attitudes Toward E-Book Reading project, presented data from the most recent report in this important survey series.




The NEW BISAC Subject Headings:
Connecting Books to Readers

Presented by Connie Harbison (Baker & Taylor) and Angela Bole (BISG)
Wednesday, November 28th, 2012, 1pm to 2pm Eastern



Organizations across the publishing supply chain use BISAC Subject Headings to determine where books are shelved in a bricks-and-mortar store or the genre under which they can be searched for in an internal or online database. Putting the correct BISAC Code on your book can ensure that it efficiently finds its way into the hands of a happy reader. On the other hand, an incorrectly coded book can end up in a forgotten corner of the bookstore or website, surrounded by dissimilar titles.

This 60-minute BISG Webcast covered:
  • What's new in the soon-to-be-released 2012 Edition of the BISAC Subject Headings List.
  • Best practices for choosing BISAC Headings for your book; what distributors and retailers are looking for.
  • What you should do if you can't find the BISAC Headings you want.
  • What's on the agenda for the 2013 Edition.




A SPECIAL 3-PART WEBCAST SERIES:
Getting Grounded With E-Books:
The Latest Statistics and What They Mean

Co-Presented by the Book Industry Study Group (BISG) and Digital Book World (DBW)
Tuesday, October 30th, November 6th, and November 13th
1:00 PM ET to 2:00 PM ET


The e-book revolution is well underway and digital publishing continues to grow at a staggering rate -- almost too fast to measure. How large is the e-book market in the US and abroad? How quickly is it growing? Which e-books are selling best and at what price points? And what does it mean for your digital publishing business? To help answer these questions and more, and to provide a solid foundation of actionable data, BISG and DBW offered this three-part webcast series on all things e-books. From publisher sales and consumer behavior, to digital growth in emerging international markets, to understanding which digital content is selling best, this three-part series will help you navigate the turbulent waters of the publishing industry's digital transformation.

Sessions included:

Measuring the North American E-Book Market By the Numbers
Tues, October 30, 2012 from 1pm to 2pm Eastern

E-Books in the Global Marketplace
Tues, Nov 6, 2012 from 1pm to 2pm Eastern

How to Define an E-Book Bestseller
Tues, Nov 13, 2012 from 1pm to 2pm Eastern



Introducing BookStats 2012
Presented by members of the BookStats management team
Wednesday, August 29, 2012, 1:00 p.m. to 2:00 p.m. ET

BookStats, a joint venture between BISG and the Association of American Publishers (AAP), provides a comprehensive view of the size and shape of the US book publishing industry measured by publisher net unit and dollar sales.

During this 60-minute webcast, representatives from the BookStats management team provided a comprehensive look into how BookStats was developed, what trends were discovered, and what's new for the 2012 edition. The presentation included analysis of several top line data points as well as a tour through the interactive BookStats Online Data Dashboard.





Introduction to Agile Publishing
Presented by Kristen McLean, Founder and CEO, Bookigee
Tuesday, July 31, 2012, 1:00 PM ET to 2:00 PM ET

For those who work on the digital and software development side of publishing, agile methodologies such as SCRUM and Lean Development may be familiar, but what would happen if we took these processes out of the technical department and applied them to mainstream publishing's more vertical workflows? In this webcast, Bookigee's Kristen McLean introduced key principals of agile methodology and examined the potential benefits of using these methodologies to transform everything from editorial and marketing, to team-building, reporting, product creation cycles, and new product innovation.

Publishers Weekly reviews Kristen McLean's presentation on agile publishing (08/06/12)




A SPECIAL 3-PART WEBCAST SERIES:
Evolving Metadata Practices: Latest Research on Workflow, ROI, and the Transition to ONIX 3.0

Co-Presented by the Book Industry Study Group (BISG) and Digital Book World (DBW)
Tuesday, June 12th, 19th, and 26th 1:00 PM ET to 2:00 PM ET


Access all three webcasts in a special series focusing on understanding metadata structure, flow, implementation, and ROI. Sessions include:

A Research-Based Understanding of the Current Metadata Landscape:
Full Results from BISG's Metadata Research Project

Tues, June 12, 2012 from 1pm to 2pm Eastern
Presented by Brian O'Leary, Founder and Principal, Magellan Media

Understanding Metadata ROI:
Insight from Nielsen's White Paper, The Link Between Metadata and Sales

Tues, June 19, 2012 from 1pm to 2pm Eastern
Presented by Jonathan Nowell, President, Nielsen Book

Navigating the Transition from ONIX 2.1 to ONIX 3.0
Tues, June 26, 2012 from 1pm to 2pm Eastern
Presented by Graham Bell, Chief Data Architect, EDItEUR



Global eBook Monitor (GeM) Virtual Conference
Presented by Jo Henry & Kelly Gallagher, Bowker Market Research
Monday, April 2, 2012 10:00 AM ET to 11:00 AM ET
Monday, April 23, 2012 4:00 PM ET to 5:00 PM ET


During this 60-minute webcast, hosts Book Industry Study Group -- the standards and research body for the US publishing industry -- and Bowker Market Research -- a leader in consumer research for the US & UK -- debuted results from the first ever Global eBook Monitor (GeM). This virtual webinar, offered on both the 2nd and 23rd of April hosted participants from around the world thanks to the support of participating partners Pearson, Tata Consultancy Services, and AT Kearney in making the webcast available to the global publishing community.

Two dates and times were scheduled for this webcast in order to accommodate different time zones. The content for each was identical.


Monday, April 2, 2012
10AM ET to 11AM ET
.......................................
Monday, April 23, 2012
4PM ET to 5PM ET



A SPECIAL 4-PART WEBCAST SERIES:
Understanding EPUB 3.0

Co-Presented by the Book Industry Study Group (BISG) and Digital Book World (DBW)
Tuesday, Feb 21, Feb 28, March 6 and March 13 1:00 PM ET to 2:00 PM ET

Access all four Webcasts in the Book Industry Study Group (BISG) and Digital Book World (DBW)'s special series focusing on the EPUB standard format for reflowable digital publications.

EPUB defines a means of representing, packaging and encoding structured and semantically enhanced Web content for distribution in a single-file format. This BISG/DBW EPUB Webcast Series focused on the new EPUB 3.0 spec, approved by the International Digital Publishing Forum (IDPF) membership as the final Recommended Specification in October 2011.





Understanding BISG's Policy for Identifying Digital Products
Presented by Phil Madans, Director of Publishing Standards and Practices, Hachette Book Group
Wednesday, January 11, 2012 1:00 PM ET to 2:00 PM ET

On December 7, 2011, BISG published their Board-approved Policy Statement on best practices for identifying digital products. The objective of this Policy Statement is to clarify best practices and outline responsibilities in the assignment of ISBNs to digital products in order to reduce both confusion in the market place, and the possibility of errors.




INTRODUCING BOOKSTATS:
Download access to a 60-minute recorded webcast introducing BookStats


Wednesday, August 31, 2011
1:00 p.m. to 2:00 p.m. ET







A SPECIAL 4-PART WEBCAST SERIES:
Selling More Books with Best Practices in Metadata

Moderated by Sally Dedecker, Sally Dedecker Enterprises
Wednesday, June 8, 2011 through Wednesday, June 29, 2011

Access BISG's special 4-part webcast series providing the all-important foundation and hands-on instruction publishers need to take real responsibility for their product metadata. During each of 4 recorded programs, industry experts highlight key metadata elements that are a must for increasing online discoverability and improving relationships with customers in the digital and traditional supply chain.




Distribution in a Digital Age
Presented by Rick Joyce, Perseus Books Group and Marcella Smith, Marcella Smith Associates
Wednesday, June 1, 2011 1:00 PM ET to 2:00 PM ET

Like transformations in printing and marketing, the impact of digital technology on publishing is putting distribution in a whole new light. At one end of the spectrum, there are publishers who outsource fulfillment to retailers and customers. And at the other end, there is almost complete disintermediation, as publishers (and authors) go directly to retailers and customers, especially with electronic product.




Selling in a Digital World: Promoting an Even Playing Field with On-Sale Date Compliance
Presented by Tom Stouras, Macmillan and Mary Catherine McCarthy, Ingram Content Group Inc.
Thursday, May 19, 2011 1:00 PM ET to 2:00 PM ET

While exploring the history and current use of on sale dates in the book industry, this 60-minute BISG Webcast will review highlights from BISG's best practice document entitled On-Sale Date Compliance: Recommended Best Practices. It will also provide recommendations for the unified definition and transmission of on sale dates, as well as examples of what happens when this important month/day/year combo is misused.




Understanding Profitable new Business Dynamics For Publishers (Thanks to Digital Printing, and Beyond...)
Presented by Kent Larson, Bridgeport National Bindery and Joe Upton, Malloy Incorporated
Wednesday, March 30, 2011 1:00 PM ET to 2:00 PM ET

Over the past decade, even the deeply-ingrained publisher/printer relationships have been transformed by digital technologies. The changes go well beyond the obvious issue of e-books. The evolution of printing technology, such as digital, ink-jet, and now printing 'robots' in stores and libraries, opens up significant new opportunities for publishers.




Digital Books: A New Chapter for Reader Privacy
Presented by Nicole A . Ozer, Esq., ACLU of Northern California
Thursday, January 27, 2011 1:00 PM ET to 2:00 PM ET

Drawing on Digital Books: A New Chapter for Reader Privacy, this 60-minute BISG Webcast will discuss the history of reading privacy and explore opportunities for book industry professionals, policymakers, and public interest groups to work together to create a climate for digital books that is good for business and good for reading.




The NEW BISAC Subject Headings List:
Connecting Books to Readers

Presented by Connie Harbison, Baker & Taylor and Angela Bole, Book Industry Study Group, Inc.
Thursday, December 9, 2010 1:00 PM ET to 2:00 PM ET

This 60-minute BISG Webcast will cover:
  • What's new in the 2010 Edition of the BISAC Subject Headings List.
  • Best practices for choosing BISAC Codes for your book; what distributors and retailers are looking for.
  • What you should do if you can't find the BISAC Code you want.
  • What's on the agenda for the 2011 Edition.
Participants will also have the opportunity to test their knowledge by "coding" several sample titles based on their marketing descriptions.




Facebook: Driving Traffic with Tips, Tactics & Applications for Publishers and Authors
Presented by BookExpo America, in partnership with BISG
Tuesday, December 7, 2010 12:00 PM ET to 1:00 PM ET

Social Networking sites are rapidly replacing traditional media. Facebook, with more than 500 million users, claims to be one of most trafficked sites in the world and is the dominant site for social networking.

This one-hour live BEA Webinar is targeted to members of the book industry -- publishers and authors -- who want to engage readers, expand their fan base and tap into this ever-growing influential social networking site.




Marketing "Books" in a Digital World
Presented by Peter Milburn, Wiley Global Finance and Rob Goodman, Simon & Schuster
Wednesday, October 27, 2010 1:00 PM ET to 2:00 PM ET

This 60-minute BISG Webcast focused on the marketing experiences and successes of two major publishers: Simon & Schuster and John Wiley & Sons. Representatives from each company discussed how they're confronting the challenges to traditional book marketing and what steps they're taking to embrace new opportunities.




Book Consumer Empowerment Through Smart Phones
Presented by Tom Clarkson, Cumberland Systems Review Group
Thursday, September 16, 2010 1:00 PM ET to 2:00 PM ET

The advent of smart phone applications that initiate action based on information encoded in bar code symbols has provided a wide array of new opportunities to inform and empower consumers. During this Webcast, we described examples of applications for the general public that are in use in locations around the world, including some appearing in the United States, followed by applications developed by booksellers.




Between Hype and Hope: Design and Content Offerings for Tomorrow's Reading Devices
Presented by Ralf Ressmann, Information Architects
Thursday, September 2, 2010 1:00 PM ET to 2:00 PM ET

Smartphones, e-book readers and tablet PCs are used in different situations and for different types of content. Publishing for these devices constitutes more than generating a smart xml feed out of your existing content holdings. A tablet PC like the iPad, in particular, creates some serious design process challenges. Print and web designers are struggling to come up with the best solutions.


In partnership with:




Understanding the Impact of Independent Publishers
on the U.S. Book Market

Presented by Jamie Carter, Publisher Alley: A Division of Baker & Taylor, and Florrie Binford-Kichler, IBPA & Patria Press
Thursday, July 22, 2010 1:00 PM ET to 2:00 PM ET

During this Webcast, Jamie Carter (Operations Manager, Publisher Alley) presented sales trends and other data related to the output of independent publishers in the Baker & Taylor wholesale channel. Popular subject areas were revealed, both by title count and units sold. In addition, Jamie discussed the market areas (retail, library, etc.) most receptive to independent publisher output. Finally, Florrie Binford-Kichler (President, Independent Book Publishers Association) described cases where she's witnessed indie pub success and described the most common paths to achievement among IBPA members.




Practical E-Book Formatting: Limitations and Optimizations
Presented by Joshua Tallent, eBook Architects
Tuesday, May 11, 2010 1:00 PM to 2:00 PM

The e-book market is booming and the number of devices that can read e-books is growing fast. Join this BISG Webcast to find out what formatting works and what doesn't on different platforms, with specific suggestions for making your e-books look great no matter where your consumers read them.




Digital Book Printing:
What Can Digital Do (or Not Do) for You?

Presented by Kurt Biedler and Lynn Terhune and Sara Davis
Thursday, January 28, 2010 2:00 PM to 3:00 PM

Much has been written about the benefits of print on demand and ultra short run printing, including reduced inventory investment, increased speed to market and the end of out-of-print titles. Although certainly valuable for these reasons, taking advantage of print on demand technology is a significant business decision that must be made on a title-by-title basis. So how do you decide if the move to digital printing is right for you and your company? Participants in this 60-minute webcast explored the answers to that question, and more!


sponsored by:





Understanding BookServer: The Power to Find, Buy or Borrow Any Digital Book in Any Format at Any Time
Presented by Keith Fahlgren
Tuesday, January 19, 2010 1:00 PM to 2:00 PM

As the audience for digital books grows, we can evolve from an environment of single devices connected to single sources into a distributed system where readers can find books from sources across the Web to read on whatever device they have. In answer to this, BookServer has been developed as an open system for vending and lending digital books over the Internet. During this presentation, one of the those closest to the BookServer project explained its genesis and vision, discussed the components of the BookServer architecture, and highlighted opportunities across the supply chain.




BISAC Subject Headings:
Connecting Books and Readers

Presented by Connie Harbison and Angela Bole
Wednesday, December 9, 2009 3:00 PM to 4:00 PM

Organizations across the publishing supply chain use BISAC Subject Headings to determine where books are shelved in a brick and mortar store or the genre under which they can be searched for in an internal or online database. Putting the correct BISAC Code on your book can ensure that it efficiently finds its way into the hands of a happy reader; conversely, an incorrectly coded book can end up in a forgotten corner of the store or website, surrounded by dissimilar titles. Download the presentation to learn more about how to get your books to their intended readers!


sponsored by:





Radio Frequency Identification:
Exploring Publishing's New Supply & Demand

Presented by Jim Lichtenberg and Michele Southall and Patrick Javick
Tuesday, October 20, 2009 3:00 PM to 4:00 PM

Since 2003, when RFID first came to the collective attention of BISG and the book industry, the focus has been on the evolution of a technology rather than the development of a business case. This was a mistake.

During this FREE 60-minute Webcast, Jim Lichtenberg from BISG's RFID Interest Group and Michele Southall and Patrick Javick from GS1 US tied together the possibilities inherent in this fascinating technology with a business case that promised to cuts costs and increase visibility. What's next in the far-flung network of the book industry's new supply and demand? View the presentation to find out!




ONIX for Books 3.0:
Supporting New Metadata for eBooks

Presented by David Martin and Brian Green
Wednesday, October 7, 2009 11:00 AM to 12:00 PM

In partnership with the International Digital Publishing Forum (IDPF), BISG presented the third in a series of ONIX 3.0 educational webcasts. During this session, David Martin from EDItEUR's ONIX Support Team and Brian Green, Executive Director of the International ISBN Agency, focused on how ONIX 3.0 provides new support for digital publishing, along with requirements for identifying ebooks in our industry's complex new supply chain.


In partnership with:





Identification and Digital Publications:
Exploring the Emerging Standards Landscape

Presented by Mark Bide
Tuesday, September 15, 2009 11:00 AM to 12:00 AM

The book industry has had the ISBN for nearly 40 years; there has been little cause for excitement. Now, suddenly the whole subject of "identifiers" has become a hot topic, particularly when it comes to digital books and other online resources.


sponsored by:





ONIX for Books 3.0: Best Practices for Implementation
Presented by Richard Stark
Tuesday, August 4, 2009 11:00 AM to 12:00 AM

In April 2009, EDItEUR announced the release of a major new version of the ONIX for Books standard: ONIX 3.0. During this 60-minute webcast, Richard Stark, Director of Product Data for Barnes & Noble, Inc. and Chair of BISAC's Metadata Committee, described best practices for implementing this important data standard.




ONIX for Books 3.0: An Introduction
Presented by Mark Bide and David Martin
Wednesday, July 29, 2009 11:00 AM to 12:00 AM

During this 60-minute webcast, Mark Bide, Executive Director of EDItEUR, and David Martin, from EDItEUR's ONIX Support Team, answered four key questions about ONIX for Books 3.0.




December
Dec
05
RECORDED WEBCAST:
Consumer Attitudes Toward E-Book Reading: Tracking Reader Preferences in an Evolving Marketplace
January
Jan
08
LIVE WEBCAST:
Making the Most of Your BISG Membership
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