BISG educational sessions at BookExpo America 2010
Tuesday, May 25, 2010 9:00 AM toThursday, May 27, 2010 5:00 PM
In 2010, BISG presented three educational sessions during BookExpo America in New York City: "Millennials and Publishing: Meet the Next Generation," presented in partnership with the Master of Science in Publishing program at New York University's SCPS,"Who's Reading E-Books?" and "A Conversation about the Agency Model."Session descriptions are below.
A Conversation about the Agency Model
Wednesday, May 26, 2010Room 1E15
10:00 a.m. to 11:00 a.m.
There has been widespread discussion throughout the book industry and beyond concerning the adoption of an agency model for the sale of e-books. Only a few major publishing companies are in the process of implementing this new business model, but the issue has raised many questions concerning how this model works, what the benefits are, and what new requirements are made on the publisher and the retailer or e-tailer. The implications are also unclear: does it tip the vendor -- publisher relationship on its head? Four astute industry observers and stakeholders sought to level-set our understanding of this business model innovation and discussed its implication in the context of its application in other media verticals, especially the music industry.
MODERATOR:
Scott LubeckExecutive Director, Book Industry Study Group, Inc.
Scott Lubeck has more than thirty years of experience in publishing, entrepreneurship, and innovative use of technology. He began his career in editorial at the University of Texas Press in 1977; he became president of Texas Monthly Press in 1983. He has been at the forefront of many transformation initiatives in the publishing industry. As director of the National Academy Press in Washington, D.C. in 1989, he led pioneering work in digital print and Web publishing. In 1999 he joined the Perseus Books Group as vice president and managing director where he led the development of Perseus Print on Demand. In 2001 he joined Harvard Business School Publishing in the newly created role of Chief Technology Officer to lead its strategic initiatives in digital publishing. In 2007 he joined NewsStand/LibreDigital as vice president and general manager and in 2008 joined Wolters Kluwer Health, Professional and Education as vice president of technology to lead its single-source publishing strategy. He is currently executive director of the Book Industry Study Group.
PANELISTS:
Michael CaderFounder, Publishers Marketplace
Michael Cader is the creator of Publishers Lunch and PublishersMarketplace.com
Bob KohnChairman & CEO, Royalty Share
Bob Kohn is Chairman & CEO of RoyaltyShare, Inc., the leading provider of digital revenue processing and reporting solutions for the music and book publishing industries. Bob is co-author of Kohn On Music Licensing (Aspen Law & Business, 4th Edition 2010), a 1,800 page legal treatise which USA Today called, "the bible on legal issues in the music world." He was the founder of EMusic.com, Inc., the pioneering MP3 music-download service which was acquired in 2001 by Vivendi/Universal Music Group. Bob previously served vice chairman of the board of Borland Software Corporation and an associate attorney at the law offices of Milton A. "Mickey" Rudin, an entertainment law firm whose clients included Frank Sinatra, Liza Minelli and Cher. Bob serves on the editorial board of the Entertainment Law Reporter and has taught law at Monterey College of Law in Monterey, California.
Dominique RaccahCEO, Sourcebooks
Dominique Raccah founded Sourcebooks, one of the nation's leading independent book publishers, in the spare bedroom of her house in 1987. Now, twenty years after its conception, Dominique and all of Sourcebooks celebrate their success with number one titles in parenting and college guides, a brand new children's imprint (Sourcebooks Jabberwocky), and an ever-expanding roster of business relationships (including U.S. News and World Report, Forbes, The History Channel and the recently announced agreement with Playskool). Today, Sourcebooks has 70 employees, publishes over 200 new titles each year and is still based in Naperville, Illinois, where Dominique lives with her husband, Ray in the same house where Sourcebooks was born.
Who's Reading E-Books?
New Results from BISG's Consumer Attitudes Toward E-Book ReadingWednesday, May 26, 2010
Room 1E16
2:00 p.m. to 3:00 p.m.
The Book Industry Study Group's (BISG) pioneering research survey Consumer Attitudes Toward E-Book Reading has been providing trend line data from hundreds of e-book consumers since November 2009. The survey, conducted 3 times over the course of 9 months, asks questions of print book consumers about their current interest in and preference for various kinds of digital content, and the factors that influence their e-book reading habits and purchasing decisions. During this session, BISG highlighted new findings from the survey's 3rd fielding, describing the ways in which book readers have altered their e-book consumption over the past 6 months in relation to how and where they acquire e-books, which genres they prefer, whether Digital Rights Management matters and many other specific issues related to attitudes and preferences. This session benefited those tasked with refining digital strategies, as well as those simply curious about how e-book readers are buying and reading digital content.
PRESENTERS:
Angela BoleDeputy Executive Director, Book Industry Study Group, Inc.
Angela Bole is Deputy Executive Director of the Book Industry Study Group, Inc. (BISG). Based in New York City, BISG is an industry trade association working to create a more informed, empowered and efficient book industry supply chain for both digital and physical products
Kelly GallagherVice President of Publishing Services, RR Bowker
Kelly Gallagher is the Vice President of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence and supply chain products including exclusive sales data reporting tools and EDI ordering for the Canadian, Higher Education, and US Christian markets. This business unit also manages a consumer research panel surveying over 36,000 consumers on media behaviors and purchase trends. Prior to joining Bowker, Kelly served as the Vice President of Business Development at the Christian Publishers Association for six years. In this role he managed the development and implementation of industry initiatives including research, technology and supply chain management. Kelly also serves the book publishing industry as the Research Chair for the Book Industry Study Group.
Millennials and Publishing: Meet the Next Generation
A look at the future of our business through the eyes of those up nextThursday, May 27, 2010
Room 1E02
2:00 p.m. to 3:00 p.m.
According to research, 75,000,000 millennials (born between the mid 70's and late 80's) are preparing to join today's workforce. In the publishing industry, millennials will offer a unique and exciting perspective on a previously traditional profession. How will millennials' mastery of technology, the internet and particularly social media affect publishing in the decades to come? What do they think about publishing as a business and what do they hope to contribute today and in the future? The Book Industry Study Group (BISG) and New York University's Master of Science in Publishing program presented a panel discussion featuring a team of publishing students who shared their thoughts about the current state of the industry, e-books, other new media -- and what's coming next.
MODERATOR:
Peter BalisDirector of Digital Content Sales, John Wiley and Sons
As Director of Digital Content Sales, Peter Balis is responsible for e-book and digital business development for John Wiley and Sons Professional and Trade division. In addition to his work for Wiley, he co-chairs the AAP's Digital Issues Working Group. This Fall he taught his first advanced seminar for the Master of Science in Publishing program at New York University's School of Continuing and Professional Studies entitled "New Media Technology: From Mobile to E-Books."
PANELISTS:
Charity DelichIntern, strategy+business
Charity Delich has published dozens of non-fiction articles for the websites www.wisegeek.com and www.whatcollegeforgot.com and co-authored the legal practice guide Electronic Discovery 2006. A graduate of William Mitchell College of Law, she runs her own private legal practice and is in her first semester in the Master of Science in Publishing program at New York University. Charity is also interning at strategy+business, a media outlet that produces a line of business books and a quarterly magazine.
Lauren DeSimoneSpecial Markets Sales Associate, Penguin Group (USA)
Lauren DeSimone is in her final semester in the Master in Science in Publishing program at NYU. She graduated with a B.A. in English/Creative Writing and an Adjunct in Management from Binghamton University. She started her career in Publishing through editorial internships with nonfiction publisher Hippocrene Books, Inc. and her undergraduate university's literary journal. Lauren has been a Special Markets Sales Associate in the Premium/Incentive & Corporate Sales division for Penguin Group (USA) for the last two years.
Jessica Wells Sales Administration Department, HarperCollins
Jessica Wells obtained a B.S. in Business Administration from Villanova University and is currently in her final semester of the M.S. in Publishing program at NYU. For the last two and a half years, Jessica has been with HarperCollins Publishers in the sales administration department where she has been on the task force for both Harper's digital catalog and digital galley initiatives.
Till Wirth Mgr., Digital Content & Product Dev., Random House
Till Wirth, a 2008 alumni of the M.S. in Publishing program at NYU, recently joined the Children's Book division at Random House, Inc. as Manager, Digital Content and Product Development. In this role he manages digital product initiatives for all imprints of the division. Previously, he was an Online Marketing Manager in the Crown Publishing Group at Random House. Before moving to New York City, Till worked in various positions in his family's academic and scientific book publishing house, Psychosozial-Verlag, in Germany. In addition to his M.S. from NYU, he holds a Bachelor of Communication from Inholland University in Amsterdam, The Netherlands.
BookExpo America 2010
Jacob K. Javits Center
NYC
For details email: Angela Bole
Website: http://www.bookexpoamerica.com/
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