MIP for Higher Ed Publishing 2011
Wednesday, February 09, 20119:00 AM to 2:00 PM
What College Students Think:
Making Information Pay for Higher Ed Publishing
February 9, 2011 | 9:00 AM to 2:00 PM | Yale Club of NYCDon't miss the 2013 program, scheduled for February 7, 2013 in NYC! Click here for details.
Download the PowerPoint Slides (Slideshare)
AGENDA
Higher education publishing executives learned how new media impacts college students' acquisition of course materials at BISG's new half-day event, What College Students Think: Making Information Pay for Higher Ed Publishing.| Welcome and Introductions 9:00-9:10 | |
| Welcome and Introduction | |
| Presentations -- PART 1 9:10-10:30 | |
 Steve Paxhia President, Beacon Hill Strategic Solutions | OPENING KEYNOTE: Findings from BISG's Student Attitudes Toward Content in Higher Education Survey (and what it means for your business) It's still a textbook world according to the first fielding of BISG's Student Attitudes Toward Content in Higher Education. Despite their fondness for social networking and cell phones, most college students say they prefer textbooks in printed rather than e-text form. That said, survey respondents find textbooks overpriced and are aggressively seeking more affordable options. In this Opening Keynote, Steve Paxhia reviewed findings from the inaugural BISG research survey and contrasted the rapid growth of e-book sales in the consumer market with the more modest growth of e-texts in the education markets. Moreover, Steve will reflect on how this new data clarifies both the opportunities and risks encountered by publishers en route to a successful digital content strategy. |
 Kelly Gallagher Vice President, Publisher Services, R.R. Bowker | High-Level Trends in Higher Ed Publishing During this presentation, Kelly Gallagher provided the first ever industry-wide review of the latest POS textbook sales and adoption trends from the past academic year (2009-2010). Drawing from data supplied by PubTrack Higher Education, which covers nearly 70% of the academic market, Kelly described the top-level essential facts and trends in the various higher ed market spaces, including two- and four-year, as well as for-profit schools. |
 Dr. Rob Reynolds Director, Product Design & Research, Xplana | The Shift from Print to Digital Textbooks: Challenges and Opportunities Drawing from a variety of data and research sources including Xplana's own second annual report on the future of digital textbooks, Rob discussed trends driving the shift from print to digital in the for-profit, distance learning and career education markets. He described both the challenges and opportunities related to the delivery of digital content to institutions and students, as well as recommended responses to these challenges based on Xplana's own 5-year forecasts. |
 Mark Nelson Vice President, NACS Media Solutions  Julie Traylor Chief of Planning & Research, NACS | 10 Essential Data Points for Understanding Student Consumer Behavior During this presentation, Mark Nelson and Julie Traylor of the National Association of College Stores (NACS) shared their own 10 essential data points for understanding student consumer buying habits. Drawn from NACS' longstanding Student Watch research, as well as other, unpublished data, this presentation examined how students make their selections, when they buy, which formats they prefer, and what drives satisfaction in campus bookstores and via online retailers. |
| Coffee Break 10:30-11:00 | |
| Coffee Break | |
| Presentations -- PART 2 11:00-12:25 | |
 Jade Roth Vice President of Books & Digital Strategy, Barnes & Noble College Bookstore | Textbook Marketing and Student Choice in a Time of Transition Today's students are presented with a rapidly expanding selection when it comes to educational materials and price points. This presentation focused on what students choose and what drives those choices, what causes students to select one format over another, and what they expect from each. Jade Roth also shared some thoughts on how those choices can be influenced by publishers who want to take advantage of a changing marketing environment. |
 Neil Marquardt Director, 4LTR Press, a division of Cengage Learning | Creating Textbooks That Are "Student Tested and Faculty Approved" Since its launch in 2007, 4LTR Press, a division of Cengage Learning, has demonstrated how a student-tested, faculty-approved product development approach can produce increased engagement and tremendous outcomes in the classroom. Neil Marquardt discussed how 4LTR Press managed to break the traditional textbook publishing mold with an innovative approach to development, design, pricing, and marketing that brought a new breed of textbook to more than one million students. |
 Dean Florez President, 20 Million Minds | Customized Content Platforms for the New Learning Ecosystem During this presentation, Dean Florez focused on how students can participate in their own learning ecosystem through disruptive technologies on customized Web 2.0 platforms. He discussed the need for student-centric learning models built on shared knowledge and assessment tools delivered by instructors through MeshBook, a new initiative currently funded by The 20 Million Minds Foundation (20MM). He further discussed the need for merging of both commercial and open resource material, future university content farms, non-proprietary shared "mesh" networks, crowd-sourced curriculum evaluation and an enhanced royalty system that values customization and individualized instruction.Dean Florez is a Harvard MBA and past California Senate Majority Leader. |
 Mitchell Weisberg Lecturer at Sawyer Business School of Suffolk University and at the University of Massachusetts | CLOSING KEYNOTE: New Textbooks at Work: A View from the Classroom In this Closing Keynote, professor Mitchell Weisberg shared first-hand faculty and student perspectives on the use of digital textbooks in his undergraduate business student classes. In a recent project, students in Mitchell's class engaged their own research: sharing journals, discussions and surveys on their attitudes, behavior and experience with digital textbooks as they prepared "Live Business Cases" on the emergence of digital textbooks in the publishing industry. Mitchell summarized the results of this project and offer insights for publishers into the broader value proposition of digital textbooks for students, faculty and universities. |
| Closing Remarks 12:25-12:30 | |
| Closing Remarks | |
| Networking Luncheon 12:30-2:00 | |
WHO CAME
SPONSORS
ANCHOR SPONSOR
Bowker's PubTrack™ is the publishing industry's exclusive resource for understanding consumer book buying behavior. Moving beyond basic book sales data, PubTrack shows you who today's book buyer is and what motivates their purchase. Actionable reports are designed to provide your entire publishing team the information they need to create, market and sell in today's dynamic book publishing environment. Bowker is the world's leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers.
SILVER SPONSOR
Headquartered in Oberlin, OH, the National Association of College Stores (NACS) is the professional trade association representing the $10 billion collegiate retailing industry, serving as its leading resource and advocate. Its OnCampus Research division is a leading authority on college student behaviors and attitudes, while its NACS Media Solutions subsidiary specializes in research and development in the digital content arena.
SUPPORTING ORGANIZATIONS
LOCATION
Just steps from Grand Central Station, The Yale Club of New York City was designed in 1915 by James Gable Rogers, architect of Yale's Sterling Memorial Library as well as the Harkness Quad and Tower. The neoclassical clubhouse combines traditional elegance with contemporary amenities.
Yale Club of New York City
Grand Ballroom
50 Vanderbilt Avenue
New York, NY 10017
(map)
Yale Club of New York City
For details email: Angela Bole
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