BISG WEBCAST:
Selling in a Digital World: Promoting an Even Playing Field with On-Sale Date Compliance
Thursday, May 19, 20111:00 PM to 2:00 PM
Download the PowerPoint slides (SlideShare)PROGRAM DESCRIPTION
Effective communication of a book's on sale date is crucial to making sure your product gets on the shelf (virtual or otherwise) when you need it to. But what is an "on sale date" and how does it relate to a "publication date", a "laydown date", or a "street date"? And why is this date so critical to ensuring a level playing field?
While exploring the history and current use of on sale dates in the book industry, this 60-minute BISG Webcast will highlights from BISG's best practice document entitled On-Sale Date Compliance: Recommended Best Practices. It will also provide recommendations for the unified definition and transmission of on sale dates, as well as examples of what happens when this important month/day/year combo is misused.
SPEAKER BIOS
Tom StourasVice President of Supply Chain and Sales Operations
Macmillan
Tom is the Vice President of Supply Chain and Sales Operations for Macmillan. He has been with Macmillan for 11 years when he started as a National Account Manager in Sales. He got into the publishing business 17 years ago where he worked in Sales both abroad and domestically for a group of university presses including Princeton, California, and Columbia. He became Sales Manager at the University of California Press prior to his tenure at Macmillan.
Mary Catherine McCarthyDirector, Product Group
Ingram Content Group Inc.
Mary is a Director in the Product Group department for Ingram Content Group. She oversees a number of book buying functions for the company.
Mary joined Ingram in 2007. Prior to coming to Ingram, she served in other roles including the Chief Operating Officer for The Schwartz Bookshops in Milwaukee, Wisconsin, as Vice President of Sales for the Booksource in St. Louis, Missouri, and Vice President of the Library LTD, also in Milwaukee. In addition, she has held other positions in the book business and with Random House.
Mary received her bachelor's degree in American Studies from George Washington University. She is active in the community as a member of the local Critter Cavalry and the United Way of Middle Tennessee.
Online BISG Webcast
For details email: Angela Bole
« Back to List
