LIVE WEBCAST:
Facebook: Driving Traffic with Tips, Tactics & Applications for Publishers and Authors
Tuesday, December 07, 201012:00 PM to 1:00 PM
Program Description
Social Networking sites are rapidly replacing traditional media. Facebook, with more than 500 million users, claims to be one of most trafficked sites in the world and is the dominant site for social networking.This one-hour live BEA Webinar is targeted to members of the book industry -- publishers and authors -- who want to engage readers, expand their fan base and tap into this ever-growing influential social networking site.
Learn from the experts:
- Fan Page or Group -- Do you have the right presence on Facebook
- Custom landing pages -- Converting visitor to fan/friend -- and add video to take it a step further
- Reveal pages with free sample chapter downloads
- Virtual Book Launch Party
- Contests and giveaways -- ways to engage readers and bring them back -- following the Policies and Procedures established by Facebook
- Build a database from Facebook
- Importance of video, and other multimedia to get the pop...higher chance of hitting "top news"
- Facebook Advertising -- users who are fans, users who aren't fans and friends of fans
- How to go from 600 to 10,000 fans in a few short months . . . from an author who did just this
- And more!
Moderator and Speaker Bios
Sally Dedecker Enterprises is a full-service consultancy offering strategic and tactical business solutions in distribution, sales, marketing, product development and other areas of the book and digital publishing process. Sally Dedecker Enterprises works with publishers to improve supply chain, reposition publishing programs, develop sales and marketing campaigns, as well as manage the search for distribution services from needs analysis through contract negotiation and transition. Their expertise is offered to publishers needing advise on Social Media Marketing and navigating the development and implementation of digital initiatives. 
Mari Smith is the co-author of Facebook Marketing: An Hour a Day and was named by Fast Company as the "pied piper of Facebook." Mari has been speaking on social media success since 2007, traveling the U.S. and internationally to provide social media keynotes and in-depth training. She's had the pleasure of sharing the stage with Yanik Silver, Bill Glazer, Tony Robbins, Les Brown, Brian Tracy, Joel Comm, Joe Polish, Paula Abdul and His Holiness the Dalai Lama.
Forbes called Cindy Ratzlaff one of the "Top 30 Women Entrepreneurs to Follow on Twitter," Forbes Woman said she is one of the "Top 20 Best Branded Women on Twitter," and Advertising Age named her to the prestigious Ad Age Marketing 50 List for the campaign that launched The South Beach Diet. A 20+ year publishing veteran, Cindy designed the campaigns behind more than 150 New York Times bestsellers. She pioneered the Marketing 360 strategy which treats authors and books as brands, from acquisition through brand extension. Cindy is a keynote speaker, consultant and teaches social media marketing to authors through the Social Media Academy for Women. She is also the co-author of Queen of Your Own Life: The Grown-Up Woman's Guide to Claiming Happiness and Getting the Life You CLICK HERE for more information.
Online Webcast
For details email: Angela Bole
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