RECORDED WEBCAST:
Distribution in a Digital World (audio/video download)
Wednesday, June 01, 20111:00 PM to 2:00 PM
(available until 06/01/12)
Download is FREE for BISG members; $49.00 for all others.
BISG members should request a coupon code from info@bisg.org before registering.
PROGRAM DESCRIPTION
Like transformations in printing and marketing, the impact of digital technology on publishing is putting distribution in a whole new light. At one end of the spectrum, there are publishers who outsource fulfillment to retailers and customers. And at the other end, there is almost complete disintermediation, as publishers (and authors) go directly to retailers and customers, especially with electronic product.
As was the case with ongoing transformations in printing, the broad spectrum of possible functions provides opportunities for publishers to customize a distribution architecture that works best for them. The increasingly "bespoke" nature of distribution allows publishers to create new business models, new efficiencies, and new patterns of retailer and customer relations, moving toward goals like just-in-time inventory and publishing in a global dimension.
Join us for this 60-minute BISG Webcast as industry leaders Rick Joyce, Chief Marketing Officer at Perseus Books Group and Marcella Smith of Marcella Smith Associates (formerly with Barnes & Noble) provide valuable insight into the changes in distribution, and how publishers can mold these changes to significantly improve efficiencies, revenue, profits and customer relations.
Of interest to: senior management, distribution and manufacturing, marketing, editorial, and rights
This webcast will be hosted by Jim Lichtenberg, President, Lightspeed, LLC.
SPEAKER BIOS
Rick JoyceChief Marketing Officer, Perseus Books Group
Rick is the Chief Marketing Officer of the Perseus Books Group, involved in growth and digital strategy development. Rick is a co-creator of Constellation, the industry leading one-stop digital solution for independent publishers. He was the force behind the Book: The Sequel at BEA 2009, the pioneering transmedia sensation Cathy's Book, and enhanced projects like JFK:50 Days and Roots: The Enhanced Edition. Rick is a veteran of 20+ years in media, as a partner at Accenture, VP of Marketing at ASCAP, and a consultant at Booz Allen. Rick has a Dartmouth B.A., a Columbia MBA, a New School MFA, and five children.
Marcella SmithMarcella Smith Associates
Marcella is a literary agent and consultant offering expert support to publishers and authors in strategic marketing and business development. Prior to establishing her own business, Marcella was a senior executive at Barnes & Noble (B&N) where she worked with publishers and suppliers to develop new business, expand title selection, strengthen relationships, and drive increased profitability. Her career at B&N spanned over 20 years, during which time she had many positions including Director of Vendor Relations, overseeing the management of all aspects of B&N's operations, logistics, and financial relationships with its suppliers, including terms negotiations.
Before Marcella joined B&N in 1989, she was a freelance writer and agent. Earlier in her career she worked at Simon & Schuster as a Marketing Manager, and at St. Martin's Press as the Special Sales Manager, where she developed her passion for selling books through non-traditional outlets. She received her degree in English from the University of Michigan in Ann Arbor.
MODERATOR BIO
Jim LichtenbergPresident, Lightspeed, LLC
Starting in the early 1990s, as vice president at the Association of American Publishers, Jim Lichtenberg has been consulting and writing about the evolution of the Internet, information technology, and digital tools.
President of Lightspeed, LLC, a management consulting practice in New York City, Jim provides strategic counsel to clients in general business and book publishing including: The Conference Board, The Book Manufacturers Institute, Dell, Lightning Source, Houghton Mifflin, the American Library Association and the National Information Standards Organization.
As board member of the Book Industry Study Group, he is leading an industry effort to assess the potential of RFID technology in the publishing value chain.
Online BISG Webcast
For details email: Mindy Im
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