BISG WEBCAST SERIES:
Selling More Books with Best Practice in Metadata
Wednesday, June 08, 20111:00 PM to 2:00 PM
WEBCAST 1 of 4
THE WHAT:
Demystifying Product Metadata
for Digital and Physical Books
sponsored by
ORDERING INFORMATION
Part of a special 4-part Metadata Webcast Series.
SAVE MONEY! Download the full series.
FULL SERIES (WEBCASTS 1-4): $75 BISG members; $199 non-membersWEBCAST 1 of 4 ONLY: $25 BISG members; $64.99 non-members
WEBCAST DESCRIPTION
THE WHAT:
Demystifying Product Metadata for Digital
and Physical Books
This 60-minute live webcast will give a broad overview of product metadata and how it impacts your business. Book metadata experts will provide an introduction and a refresher course for all organizations, whether you sell through the digital or traditional supply channel, or direct to consumers.
Topic highlights include:
- What is product metadata and why do you need it?
- What products need metadata?
- What does good product metadata look like? (Screen shots)
- How do data receivers use good product metadata?
- What happens when data receivers do not receive good product metadata?
- What are the next steps for data providers?
SPEAKER BIOS
Laura DawsonContent Chief, Firebrand
Laura Dawson specializes in the technology behind books. She has worked at Doubleday, Muze, Barnes & Noble.com, SirsiDynix, and as an independent consultant whose clients have included the Book Industry Study Group, Audible, McGraw-Hill, Chuckwalla, Adobe, Loyola Press, Cengage and Scholastic. She is now Content Chief at Firebrand Technologies, helping publishers organize and distribute their ebook titles.
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Renee RegisterFounder, DataCurate
Renee Register is an information professional specializing in metadata creation and use. She recently launched DataCurate, a consulting firm focused on metadata optimization for publishers and libraries. Her work history includes ten years with Ingram Book Group and six years with OCLC. She holds a Masters in Library and Information Science.
MODERATOR BIO
Sally DedeckerSally Dedecker Enterprises
Sally Dedecker Enterprises is a full-service consultancy with 30+ years of book industry experience. Clients rely on our expertise in distribution, sales, marketing, product development and other areas of the digital and print publishing process. Our expertise is offered to authors and publishers needing advice on Metadata Best Practices, Digital Marketing Campaigns and navigating the development and implementation of digital and print initiatives. Ms. Dedecker currently sits on the Board of Book Industry Study Group and is a member of the BEA Conference Advisory Board.
SPONSORED BY
About Bowker Publishing Services
Providing Supply Chain and Business Intelligence tools to publishers, wholesalers, distributors, retailers, and corporations with complete business intelligence and E-commerce solutions across the publishing life cycle. Through the business analytics and services we provide, our customers can make more informative strategic decisions about their business and more efficiently manage their supply chain. Visit www.bowker.com.
Online BISG Webcast
For details email: Mindy Im
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