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BISG WEBCAST SERIES:
Selling More Books with Best Practice in Metadata

Wednesday, June 15, 2011
1:00 PM to 2:30 PM

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WEBCAST 2 of 4

THE HOW:
Building Product Metadata
for Digital and Physical Books

sponsored by

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ORDERING INFORMATION

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Part of a special 4-part Metadata Webcast Series.
SAVE MONEY! Download the full series.

FULL SERIES (WEBCASTS 1-4): $75 BISG members; $199 non-members
WEBCAST 2 of 4 ONLY: $25 BISG members; $64.99 non-members

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WEBCAST DESCRIPTION

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THE HOW:
Building Product Metadata for Digital and Physical Books
During this extended 90-minute live webcast, learn how to create good metadata as defined by BISG's Product Metadata Best Practices for Data Senders. Understanding and correctly implementing the 31 core metadata elements is a must for publishers that want stronger results in online discoverability and better working relationships with the digital and traditional supply chains.

This webcast will provide hands-on instruction including teaching you how to prepare and transmit your product metadata to data receivers using an Excel template. After this webcast, you'll be well positioned to submit your metadata and be considered for BISG's Product Data Certification Program.

Topic highlights include:

• What is the proper way to input an ISBN?
  
• What is a Product Form Code?
  
• How do you display the publication date?
  
• How do you differentiate between the US price and the Canadian Price?
  
• What is an Audience Code?
  
• What style is used when inputting the title and subtitle?
  
• How do you state the title prefix?
  
• What is the best way to enter the author when it is a corporation?

This webcast is hosted by Sally Dedecker, Sally Dedecker Enterprises.

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SPEAKER BIOS

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Tom Richardson
Bibliographic Manager, BookNet Canada

Tom Richardson, BookNet Canada's Bibliographic Manager, administers Canada's data certification program and has been involved in bibliographic metadata production for more than 15 years while working for a university press and a trade publisher. He believes that publishers can find cheap and cheerful solutions to supply chain data needs.

Richard Stark
Director of Product Data, Barnes & Noble

Richard Stark is the Director of Product Data at Barnes & Noble. Since 1999 he has chaired the BISG/BISAC Metadata Committee. Mr. Stark has been a leader in the development of many book industry standards and practices, including ONIX, the ISBN standard, and BISG's Product Metadata Best Practices.

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MODERATOR BIO

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Sally Dedecker
Sally Dedecker Enterprises

Sally Dedecker Enterprises is a full-service consultancy with 30+ years of book industry experience. Clients rely on our expertise in distribution, sales, marketing, product development and other areas of the digital and print publishing process. Our expertise is offered to authors and publishers needing advice on Metadata Best Practices, Digital Marketing Campaigns and navigating the development and implementation of digital and print initiatives. Ms. Dedecker currently sits on the Board of Book Industry Study Group and is a member of the BEA Conference Advisory Board.

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SPONSORED BY

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About Bowker Search & Discovery
Bowker makes it easier for people to discover, evaluate, order, and experience books, and make it easier to better understand and meet the interests of readers. Collect, discover and assess your holdings with our trusted family of products like Books In Print, Syndetic Solutions and Resources for College Libraries. Visit www.bowker.com.

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location:
Online BISG Webcast

For details email: Mindy Im
Phone: 646-336-7141

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