BISG WEBCAST SERIES:
Selling More Books with Best Practice in Metadata
Wednesday, June 22, 20111:00 PM to 2:00 PM
WEBCAST 3 of 4
THE NEXT LEVEL:
Enhanced Metadata for Digital
and Physical Books
sponsored by
ORDERING INFORMATION
Part of a special 4-part Metadata Webcast Series.
SAVE MONEY! Download the full series.
FULL SERIES (WEBCASTS 1-4): $75 BISG members; $199 non-membersWEBCAST 3 of 4 ONLY: $25 BISG members; $64.99 non-members
WEBCAST DESCRIPTION
THE NEXT LEVEL:
Enhanced Metadata for Digital and Physical Books
Can potential readers find your author bios and story excerpts prominently featured in online searches? Does your book's A+ review and cover art find their way into library databases and customer sites? Publishers who want to sell more books and provide readers with enhanced opportunities for discovering content via online search need to embrace the importance of enhanced metadata. This 60-minute webcast will show you how!
Topic highlights include:
- What elements constitute enhanced product metadata?
- What products need good enhanced product metadata?
- What happens when you do not have enhanced product metadata?
- What does good enhanced product metadata look like? (screen shots)
- How do data receivers use enhanced product metadata?
- What happens when data receivers do not receive good enhanced product metadata?
- What are the next steps for data providers?
SPEAKER BIOS
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Pat PaytonSenior Director of Publisher Relations & Content Development, RR Bowker
Patricia Payton is responsible for communicating metadata requirements and best practices to publishers of all sizes. Ms. Payton has experience in retail bookstores as well as international markets. She holds a Master's degree in Library Information Science specializing in Digital Libraries. She actively contributes to BISG and other industry committees.
Richard RobertsSenior Product Operations Manager, OCLC
Richard Roberts has worked in the library services industry for more than 20 years. In his current role, he works with publishers, materials vendors, and data aggregators for OCLC's Contract Cataloging for Publishers service and with a wide variety of libraries and other institutions for whom OCLC provides cataloging and record-delivery services through their Contract Cataloging for Libraries service. Mr. Roberts and his team analyze and process a variety of metadata for physical and electronic materials to create bibliographic cataloging in WorldCat, with a focus on ensuring the most efficient, accurate, and comprehensive processing possible using a combination of automation creation and workflow and process refinement.
MODERATOR BIO
Sally DedeckerSally Dedecker Enterprises
Sally Dedecker Enterprises is a full-service consultancy with 30+ years of book industry experience. Clients rely on our expertise in distribution, sales, marketing, product development and other areas of the digital and print publishing process. Our expertise is offered to authors and publishers needing advice on Metadata Best Practices, Digital Marketing Campaigns and navigating the development and implementation of digital and print initiatives. Ms. Dedecker currently sits on the Board of Book Industry Study Group and is a member of the BEA Conference Advisory Board.
SPONSORED BY
OCLC is a global library cooperative and a leader in the creation of quality metadata. For more than 40 years, and with the participation of more than 71,000 libraries in 112 countries and territories, OCLC has built the WorldCat database—the largest database of bibliographic information in the world. Visit www.publishers.oclc.org.
Online BISG Webcast
For details email: Mindy Im
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