MIP for Higher Ed Publishing 2012
Wednesday, February 08, 20129:00 AM to 2:00 PM
New Data Strategies for Success in the Higher Ed Market: Making Information Pay for Higher Ed Publishing
February 8, 2012 | 9:00 AM to 2:00 PM | Yale Club of NYC
Download the PowerPoint Slides (Slideshare)
AGENDA
In February 2011, a group of higher education publishing professionals gathered for the first ever Making Information Pay for Higher Ed Publishing conference, a half-day dialogue that explored the migration from print to digital in the Higher Ed space. Focusing on results from BISG's own Student Attitudes Toward Content in Higher Education survey, the conference provided attendees with actionable information on how best to leverage shifts in technology to reach college students and professors alike. With strong attendance and very positive feedback, the event was a resounding success.Building on that success, BISG was pleased to reprise MIP for Higher Ed on February 8, 2012. Staying true to the Making Information Pay brand, this conference featured an array of speakers offering new insights into the unfolding digital transformation, focusing on data collected and developments observed over the last 12 months.
| Welcome and Introductions 9:00-9:10 | |
 Len Vlahos Executive Director, Book Industry Study Group | Innovation in the New Reality Len welcomed attendees and set the stage for the day, describing how the book industry, and the higher ed space in particular, has moved beyond transformation to a new digital reality. Even though sales may still be modest, virtually all publishers are creating new products, working with new distribution channels, and exploring new business models. MIP for Higher Ed will explore innovation in each of these key areas of focus. |
| Presentations -- PART 1 9:10-10:30 | |
 Steve Paxhia President, Beacon Hill Strategic Solutions | OPENING KEYNOTE: Findings from BISG's Student Attitudes Toward Content in Higher Education Survey, Volume Two (and what they mean for your business) Building on the success of Student Attitudes Toward Content in Higher Education, one of the study's co-authors, Steve Paxhia, analyzed results for the first fielding of Volume II, from the fall semester of 2011. Comparing new data against the baselines established in Volume I, Paxhia revealed trends related to: how students acquire textbooks and course materials; which formats and types of content they prefer; and when they go off the grid to get the books illegally. This data provides a roadmap for publishers and other higher ed stakeholders looking to connect with college students. |
 Kelly Gallagher Vice President, Publishing Services, R.R. Bowker | The State of Higher Ed Publishing: Markets and Trends Kelly Gallagher presented an overview of the current market for higher education textbooks based on the latest data from PubTrack Higher Education, the leading resource for publishing professionals in need of accurate discipline and course intelligence. In addition to describing the size and nature of the major market segments, from community colleges to private universities to for-profit institutions, Mr. Gallagher discussed purchasing and adoption trends on the approximately 11 million students who attend them. |
 Kent Freeman President, VitalSource Technologies, Inc. | Tracking Student Usage of Premium Products One of the major advantages offered by digital products is the ability to track student usage of those products. Which features do students use again and again, and which do they try once and abandon? Which features make them better students? In this session, Kent Freeman of VitalSource, a pioneer in digital course material, shared data his firm has gathered from its suite of electronic products. |
| Coffee Break 10:30-10:50 | |
| Coffee Break | |
| Presentations -- PART 2 10:55-12:25 | |
 Gary Shapiro Senior Vice President of Intellectual Properties, Follett Higher Education Group | Innovations in Higher Ed Retail Never before has the course material business faced so many unique challenges. The movement of content to digital platforms, the proliferation of online competition, the rise of open source models, and the growth of text rental, to name just a few. This session explored the implications of these changes on both institutions and the college bookstore marketplace, and suggest new innovations and business models that are changing higher education retail. Gary Shapiro, Senior Vice President of Intellectual Properties with Follett Higher Education Group, led this session and shared his perspective as the person responsible for the largest retail textbook business in the US. Prior to joining Follett, Shapiro was Deputy Executive Director of the National Association of College Stores (NACS) and has over 40 years of experience in the college store business. |
 Michael Cairns Chief Revenue Officer, AcademicPub  Adrien Basdevant VP of Sales and Marketing, Gutenberg Technology | Innovations in Digital Platforms: What's New in Digital Course Materials Two companies leading the charge in the creation of digital products for the higher ed market took the stage to do rapid fire demonstrations of their offerings. AcademicPub, a product of SharedBook, allows professors to create custom course packs by combining content from textbooks, journal articles, websites, and more. Gutenborg 3.0 is a technology solution that allows publishers to create centralized databases of content that can be formatted and produced in multiple formats for lower cost. |
 Bror Saxberg Chief Learning Officer, Kaplan, Inc. | CLOSING KEYNOTE: Innovations in Higher Ed Learning Dr. Saxberg delivered the day's closing keynote, focusing on innovations in learning in the higher ed environment and the opportunities they present for publishers and designers of higher ed materials. |
| Closing Remarks 12:25-12:30 | |
| Closing Remarks | |
| Networking Luncheon 12:30-2:00 | |
WHO'S COMING
SPONSORS
ANCHOR SPONSOR
Bowker's PubTrack (TM) is the publishing industry's exclusive resource for understanding consumer book buying behavior. Moving beyond basic book sales data, PubTrack shows you who today's book buyer is and what motivates their purchase. Actionable reports are designed to provide your entire publishing team the information they need to create, market and sell in today's dynamic book publishing environment. Bowker is the world's leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers.
SILVER SPONSORS
Bringing its extensive experience and expertise at providing innovative, targeted, and highly scalable solutions that help publishers make the most effective transition from print to digital and respond to rapidly increasing user expectations, Apex Content Solutions is in the vanguard of the transformation of higher education publishing for the 21st century. Whether it's consulting to develop the data models needed to facilitate the reliable and economical creation of new products, or services to create, disaggregate, enhance, or convert the content that drives those products, Apex is the partner that helps publishers thrive in a time of unprecedented change. How can we help you transform your content and products?
Half.com, an eBay company, offers users a fixed price online marketplace where they can buy both new and used textbooks, books, music, movies and video games at discounted prices. Since 1999, Half.com has been a premier destination for students to get great deals on textbooks.
Ingram Content Group Inc. is the world's largest and most trusted distributor of physical and digital content. Thousands of publishers, retailers, and libraries worldwide use our products and services to realize the full business potential of books, regardless of format. Ingram has earned its lead position and reputation by offering excellent service and creating innovative, integrated solutions. Our customers have access to best-of-class digital, audio, print, print-on-demand, inventory management, wholesale and full-service distribution programs.
Headquartered in Oberlin, OH, the National Association of College Stores (NACS) is the professional trade association representing the $10 billion collegiate retailing industry. Led by a dedicated group of elected volunteers, NACS serves as the industry's leading resource and advocate. NACS ensures the health and vitality of higher education retailers through education and research, the provision of critical programs and services, and the development of strategic partnerships that enable members to better serve their customers.
MEDIA PARTNERS
LOCATION
Just steps from Grand Central Station, The Yale Club of New York City was designed in 1915 by James Gable Rogers, architect of Yale's Sterling Memorial Library as well as the Harkness Quad and Tower. The neoclassical clubhouse combines traditional elegance with contemporary amenities.
Yale Club of New York City
Grand Ballroom
50 Vanderbilt Avenue
New York, NY 10017
(map)
HOTEL
Yale Club of New York City
For details email: Nadine Vassallo
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