BISG Executive Lunch Series
Product Metadata Benefits & Challenges
Tuesday, July 24, 201211:00 AM to 2:00 PM
PRODUCT METADATA
BENEFITS & CHALLENGES
A Special Program for Book Industry Executives
PROGRAM | ATTENDEE PROFILE | SPONSOR INFO | LOCATION & CONTACTPROGRAM
Product metadata is the connective tissue of the book industry, binding publishers and authors to data aggregators, retailers, and others. But information about the products we sell is only valuable when it's accurate, timely, complete, and updated -- and too often, that's not the case. BISG's new research report, Development, Use, and Modification of Book Product Metadata, provides the foundation for a meaningful dialogue among and between key industry stakeholders on how to improve product metadata. In an intimate, exclusive setting -- limited to 25 attendees, director-level and above -- Brian O'Leary (Magellan Media Consulting) presented the results of the research report. Publisher and retailer representatives then engaged in a conversation about how industry partners could work together to ensure quality product metadata. All presenters took part in a room-wide discussion among all attendees on opportunities and challenges presented by improving product metadata.
| Schedule | ||
| 11:00 AM | x | Welcome and Introductions |
| 11:15 AM | x | Presentation of Results from Development, Use, and Modification of Book Product Metadata |
| 12:15 PM | x | Working Lunch Served |
| 12:30 PM | x | Metadata: the Publisher's Perspective |
| 12:50 PM | x | Metadata: the Retailer's Perspective |
| 1:10 PM | x | Moderated Room-wide Discussion on Improving the Quality and Flow of Product Metadata |
| 2:00 PM | x | Adjourn |
Presenters:
- Brian O'Leary, Founder and Principal, Magellan Media Consulting
- Phil Madans, Director of Publishing Standards and Practices, Hachette Book Group
- Ashleigh Gardner, Director, Content Management, Kobo
- Matt Supko, Technology Director, American Booksellers Association
ATTENDEE PROFILE
This BISG Execuitve Lunch Program was open to publishing executives, director-level and above, who have responsibility for or an interest in product metadata. Registration was limited to 25 attendees.
Registration fees:
- Members: $250
- Non-members: $500
SPONSOR INFO
The official ISBN Agency for the United States and its territories, Bowker is the world's leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Bowker creates products that make books easier for people to discover, evaluate, order, and experience, and provides services to publishers that help them understand and meet the interests of readers worldwide. An affiliated business of ProQuest, Bowker is headquartered in New Jersey with additional operations in England and Australia.
LOCATION & CONTACT INFO
This program was held at the offices of Kaplan Publishing in New York City. (map)
Kaplan Publishing
395 Hudson Street
New York, NY 10014
For details email: Nadine Vassallo
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