RECORDED WEBCAST:
Consumer Attitudes Toward E-Book Reading: Tracking Reader Preferences in an Evolving Marketplace
Wednesday, December 05, 20121:00 PM to 2:00 PM
Cost to download:
BISG Members: $65 | Non-Members: $95
BISG members should request a coupon code from info@bisg.org before ordering.
PROGRAM DESCRIPTION
Consumer Attitudes Toward E-Book Reading is an ongoing consumer research project begun by BISG in 2009. Over the course of three Volumes, this significant study has fielded a dozen surveys which, taken as a whole, track how and why e-books and other forms of digital content have entered the publishing mainstream.
During this 60-minute webcast, Steve Paxhia, chief analyst for the Consumer Attitudes Toward E-Book Reading project, presented data from the most recent report in this survey series.
A tremendous amount of valuable data has been gathered by this project; this webcast explored answers to the following questions:
- What categories and genres have seen the biggest impact from digital publishing? Which categories and genres lag? Why?
- Where are consumers buying their e-books?
- Is bigger still better? Is there any room in the market for smaller players?
- What are the driving forces that affect e-book acceptance among consumers?
- How are various forms of mobile devices being used for reading books? Is there evidence that they are eroding the levels of reading behavior?
- How does the US e-book and digital device market differ from international markets? How should publishers be pursuing international markets?
- What factors will shape the evolution of this market for the next few years?
ABOUT THE SPEAKER
Steve PaxhiaPresident, Beacon Hill Strategic Solutions
Steve Paxhia's consulting practice is focused upon the strategies and technologies employed by educational institutions and publishing and technology companies. Recently, Steve has served as the senior strategist for the licensed content initiative of the California State University's Digital Marketplace and is advising a number of businesses and universities on the best practices in digital publishing.
He has been involved in the e-book market for over 10 years since he served as Chairman of Rovia - a start-up that developed secure fully featured e-books for the college market. Steve has considerable experience with custom publishing, licensing of intellectual property, electronic publishing workflow and technology, and EDI. During his 15 years in College Publishing, Steve developed significant experience in Marketing and Sales Management and was the founder of the publishing industry's Pubnet e-commerce and information system that has been deployed in thousands of bookstores across the United States.
He is the co-author of comprehensive studies covering Digital Magazines and Newspapers, e-Book Publishing Strategies, and Collaboration and Social Computing.
MORE INFORMATION
Online webcast
For details email: Nadine Vassallo
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