MIP for Higher Ed Publishing 2013Thursday, February 07, 2013
9:00 AM to 2:00 PM
New Strategies for Success:February 7, 2013 | 9:00 AM to 2:00 PM | Yale Club of NYC
Making Information Pay for Higher Ed Publishing
Download the PowerPoint Slides (Slideshare)
PROGRAM | REGISTRATION | SPONSORS | LOCATION
|Welcome and Introductions|
Deputy Executive Director, Book Industry Study Group
|Presentations -- PART 1|
Bowker Market Research
|The State of Higher Ed Publishing: By the Numbers|
When we talk about higher education publishing, what are we talking about? During this "by the numbers" session, Carl Kulo from Bowker Market Research used the latest data from PubTrack Higher Education to describe the current size and nature of major market segments in higher education publishing. In addition, he explored the current expectations higher ed institutions, from community colleges to private universities... and everything in between.
Executive Director, Book Industry Study Group
|Why Students "Go Digital": Aspirations and Barriers to Success |
Today's college student has unprecedented access to computers, mobile devices, and networks to connect with cloud-based storage systems, applications, and the Internet. Similarly, a majority of faculty now own sophisticated computers, mobile devices, and networks to support their research and teaching. It seems reasonable, based on this, to expect widespread movement toward use of online learning systems. But what do students really want? What will they actually use?
During this presentation, Len Vlahos, BISG's Executive Director, highlighted results from the third volume of BISG's ongoing Student Attitudes Toward Content in Higher Education survey. In addition to exploring if and how students care to "go digital" with their higher education textbooks, Mr. Vlahos discussed popular sales channels, student reactions to textbook rental programs, and -- perhaps most interesting -- the size and shape of illicit acquisition behavior.
Vice President, The American Assembly, Columbia University
| The International Playing Field: Exploring Opportunities Overseas (...and up North)|
Joe Karaganis presented preliminary results from a large comparative research project on access to educational materials in universities, focusing on the US, Canada, India, Brazil, South Africa, Colombia, and Poland. The research addresses two main questions: (1) how curriculum is shaped by the availability of learning materials -- especially as those materials shift toward digital formats, and (2) how students are able to get the materials they need. Better understanding both sides of this "ecology of access" helped higher education publishers and service providers provide better products and services.
|Q&A Panel Discussion: The Impact of What College Students Think|
|Presentations -- PART 2|
Program Director for Online Learning, Ithaka S+R
| The Promise of Highly Interactive Online Learning|
Online learning is quickly gaining in importance in US higher education, but little rigorous evidence exists as to its effect on student learning outcomes. Does online learning produce as much benefit as face-to-face instruction? To what degree does it impact pass rates, final exam scores, and performance on standardized assessments? In Spring 2012, Ithaka conducted a major study on learning outcomes between students from six public universities randomly assigned to take a prototypical statistics course in a hybrid format (with machine-guided instruction accompanied by one hour of face-to-face instruction each week) or a traditional format (as it is usually offered by their campus, typically with 3-4 hours of face-to-face instruction each week). During this presentation, Rebecca Griffiths presented data from this first-of-its-kind research.
President, Edactive Technologies and Web Projects Lead, University of Prince Edward Island
| Education on the Open Web: The MOOC Experience|
The New York Times recently called 2012 "The Year of the MOOC." Apart from a more structured online learning course which charges tuition, carries credit and limits enrollment to a few dozen to ensure interaction with instructors, the MOOC, or Massive Open Online Course, is usually free, credit-less and... massive. Could MOOCs power a revolution in personalized learning over the long-term? Or is it all just hype? During this presentation, Dave Cormier discussed why MOOCs have captured the imagination and attention of entrepreneurial newcomers and traditional incumbents alike. He explored the real difference between MOOCs and the traditional online learning courses, and described the best ways for higher education publishers and service providers to engage.
|Q&A Panel Discussion: Structured Online Learning vs. MOOCs|
BISG Member: $225
DIAMOND SPONSOR: Bowker is the world's leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, the company also generates research and resources for publishers, helping them understand and meet the interests of readers worldwide.
PLATINUM SPONSOR: Baker & Taylor, Inc. is a global information and entertainment services company that offers print and digital books and entertainment products along with value-added services to libraries, educational institutions and retailers. Based in Charlotte, NC, the company has been in existence for more than 180 years, developing long-term relationships with major suppliers, including book publishers, movie studios and music labels. Baker & Taylor maintains one of the largest combined in-stock book, video and music inventories in the United States, and services the broadest customer base in the industry. Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., a leading private equity investment firm.
GOLD SPONSOR: Implement a strong digital strategy in your publishing business by using the Élan Publishing Business System as an enterprise-wide solution. Élan is designed to connect all departments to a press-wide database of product information, metadata, schedules and forecasts. Become one of over 10,000 publishing professionals who manage their most complex business requirements with our Élan software.
Just steps from Grand Central Station, The Yale Club of New York City was designed in 1915 by James Gable Rogers, architect of Yale's Sterling Memorial Library as well as the Harkness Quad and Tower. The neoclassical clubhouse combines traditional elegance with contemporary amenities.
Yale Club of New York City
50 Vanderbilt Avenue
New York, NY 10017
Yale Club of New York City
For details email: Angela Bole
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