LIVE WEBCAST:
Classifying and Selling Books with Thema: The First Global Subject Category Codes
Wednesday, April 24, 20131:00 PM to 2:00 PM
Cost to register:
BISG Members: $65 | Non-Members: $95
BISG members should request a coupon code from info@bisg.org before ordering.
PROGRAM DESCRIPTION
Join BISG for a live webcast introducing PanThema, the first ever global subject classification system for books.
Intended for use by all book industry stakeholders, PanThema, or Thema for short, is a flexible standard that allows each market to retain its unique cultural voice within a unified global hierarchy that rationalizes book classification. The goal of Thema is to reduce confusion about subject classification for both upstream and downstream trading partners, while helping companies expand their business more seamlessly overseas.
During this live, 60-minute webcast, speakers from Thema's international Board of Directors and the Working Group that created the standard will explain how it developed, its implications for current BISAC Subject Headings users, and ultimately, how it will facilitate the sale of more books.
ABOUT THE SPEAKERS
Kempton MooneySenior Analyst of Market Research and Business Development, Hachette Book Group
Kempton Mooney is Senior Analyst of Market Research and Business Development at Hachette Book Group, having joined the company in 2010. He provides competitive intelligence, industry trending, and internal analysis to executive management, as well as market research expertise, guidance and action plans for business development efforts. Prior to HBG, he held positions at Abrams and Random House working in sales, inventory, operations, systems, and project management. Kempton holds a master's degree from the University of Stony Brook in Art History and lives in New York.
MORE INFORMATION
Online webcast
For details email: Nadine Vassallo
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