BISG Executive Lunch Series
Opening the Book
Tuesday, May 28, 201311:00 AM to 2:00 PM
OPENING THE BOOK
A Special Program for Book Industry Executives
(limited to 25 attendees - max of 2 per company)
PROGRAM DESCRIPTION | SPEAKER PROFILES | ATTENDEE PROFILELOCATION & CONTACT
CURRENT RSVP LIST
BISG Members: $249 | Non-Members: $499
BISG members should request a coupon code from info@bisg.org before ordering. Not sure if you're a BISG member? Click here for BISG's current member directory.
PROGRAM DESCRIPTION
This program will explore two important topics related to "opening the book": 1) the network vs. container model of producing and distributing content and 2) Subcompact Publishing as a new way of developing next generation products.Networked Books
It's true that e-books have transformed publishing, but e-books ("books under glass") are just the beginning.The real disruption, according to Hugh McGuire, will come when we start to see networked books -- books whose content is part of the fabric of the open web, not separated from the web in closed containers (paper, PDFs, EPUB, and MOBI). The problem, of course, is the unknown business model of the "open book". Even so, unknown business models likely won't stop this shift: there is too much potential value for readers, and startup book publishers who think of their businesses in completely new ways. Hugh will explore why the networked book must necessarily start opening on the web, how it will happen, and a few publishing business models that will help it emerge.
Subcompact Publishing
Joshua Benton remarked, "The perception of the incoming disruptors is that they are low quality, and therefore not really worth paying attention to." Let's pay attention....Coined by Craig Mod, Subcompact Publishing is a straightforward philosophy centered around understanding and respecting what readers need, then simplifying publishing processes to meet this need. Kickstarter, Wattpad, Tokyo Otaku Mode, and The Magazine are just some examples of companies changing the way books are written, read, distributed, and sold according to a Subcompact Publishing model. As Joshua Benton stated, it's easy to dismiss startup companies entering incumbent spaces. Even so, smart publishing executives know they should have their notebooks open and pay close attention. Craig will explain.
SPEAKER PROFILES
Hugh McGuire, Founder, Press Books
Hugh McGuire has been building new models for digital book publishing since 2005 when he started LibriVox.org -- an online publisher of free public domain audiobooks, all recorded by volunteers. He is the founder of PressBooks, an open source book production and publishing tool, and co-editor, with Brian O'Leary, of "Book: a Futurist's Manifesto - Essays from the bleeding edge of publishing" (O'Reilly).Craig Mod, Writer, Publisher, and Designer
Craig Mod is an independent writer, publisher and designer based in the California Bay Area (and often in Tokyo (and sometimes NYC). He is a MacDowell Colony writing fellow, a TechFellow, and was a product designer at Flipboard in 2010/2011. His writing has appeared in/on New Scientist, The New York Times, CNN.com, The Morning News, Codex: Journal of Typography, and elsewhere.ATTENDEE PROFILE
Opening the Book is open to publishing executives, VP-level and above, interested in a strategic discussion about the future of books and storytelling. Registration is limited to 25 attendees.
LOCATION & CONTACT INFO
The program will held at the offices of Kaplan Publishing in New York City. (map)
Offices of Kaplan Publishing
395 Hudson Street New York, NY 10014
For details email: Angela Bole
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