BISG WEBCAST:
Book Consumer Empowerment Through Smart Phones
Thursday, September 16, 20101:00 PM to 2:00 PM
Download the PowerPoint slides (SlideShare) Download the FREE video recording (available until 09/16/11)Webcast program description:
The advent of smart phone applications that initiate action based on information encoded in bar code symbols has provided a wide array of new opportunities to inform and empower consumers. A "smart phone" is a cell or mobile phone that includes a built-in camera and has the ability to run application programs. Empowerment occurs when a consumer captures the image of a bar code symbol on an advertisement, promotional poster, or product. The application then retrieves encoded data from the symbol and takes some action based on that information, usually through the internet.During this Webcast, described examples of applications for the general public that are in use in locations around the world, including some appearing in the United States, followed by applications developed by booksellers. We then reviewed general guidelines for implementing consumer empowerment. Application design considerations and bar code symbol selection, placement, and readability were covered. Examples of some more frequently appearing bar code symbols completed the presentation.
Speaker bio:
Tom ClarksonConsultant
Cumberland Systems Review Group
Tom Clarkson has been a member of the Book Industry Study Group and its various committees since the 1970s. Positions include BISAC Chair, BISAC EDI Coordinator, and member of several DEIG distribution standards working groups. He is currently Chair of the BISAC Machine Readable Coding Committee. He held this position during the transition to ISBN-13, and he is active in the work of the committee in the area of consumer empowerment.
Tom formed Cumberland Systems Review Group upon his retirement from Barnes & Noble in 2006. He remains active in industry initiatives on topics and issues relating to product identification and distribution practices.
ONLINE WEBCAST ONLY
For details email: Angela Bole
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