Wednesday, October 27, 2010
Marketing "Books" in a Digital World
1:00 PM to 2:00 PM
Download the PowerPoint slides (SlideShare)
Download the FREE video recording (available until 10/27/11)
Webcast program description:E-books are only the tip of the iceberg in the fast-changing landscape of book publishing. The shifting landscape also includes:
- the continuing rise of online retail,
- the shrinking of bricks and mortar,
- the consumer uptake of e-readers and tablets, and
- the explosion of mobile and social media that transforms how publishers can talk to book buyers, and how they talk to each other about books.
This 60-minute BISG Webcast focused on the experiences and success of two major publishers: Simon & Schuster and John Wiley & Sons. Representatives from each company discussed how they're confronting the challenges to traditional book marketing and what steps they're taking to embrace new opportunities.
Speaker bios:Peter Milburn
Digital Products Marketing Manager
Wiley Global Finance
Peter Milburn is Digital Products Marketing Manager for Wiley Global Finance, the finance, trading and investing publishing arm of John Wiley & Sons, Inc. Prior to joining Wiley, Peter was founder and owner of RE:DIRECT, a Manhattan-based direct response creative agency that handled promotion and interactive assignments for most of the country's major magazine publishers including Conde Nast, Hearst, Time Inc., Smithsonian, The Economist and others. Peter began his career at Time Inc.'s Consumer Marketing Division in 1994, spending six years involved in acquisition and retention marketing for its stable of mass-market consumer magazines. He currently serves on the board of the Direct Marketing Club of New York.
Director of Online Marketing
Simon & Schuster
Rob Goodman is Director of Online Marketing for Simon & Schuster, Inc. where he develops digital strategies and online initiatives across all publishing units, including Adult, Children, and Audio Divisions. Rob drives large-scale consumer targeted campaigns building awareness and sales for Simon & Schuster's bestselling roster across print books, eBooks and audio.
Rob also leads the company's marketing in the social media space, and his team is responsible for the launch of S&S on Twitter, Ustream and Foursquare. In addition, he directs creative development for digital assets including websites, widgets, interactive social web application, mobile applications, viral videos and animations.
At S&S, Rob works closely with online retail accounts, and is Director of eBook Marketing for the company. In his role at S&S, Rob leads consumer focused marketing for this burgeoning platform, creating new ways to reach consumers and develop digital promotions to drive sales. A graduate of Syracuse University, Rob has continued his education at the School of Visual Arts in NYC studying web development and production.
Hosted by:Jim Lichtenberg
As President of Lightspeed, LLC, a consulting practice in New York City, Jim Lichtenberg provides strategic counsel, program development and meeting facilitation to corporate and publishing industry clients nationwide. Transformation of business models, products, services, and corporate communications due to the impact of new technology are his core areas of focus. The goal is successful innovation and growth.
Starting his career in Rome, Italy, with Columbia Pictures, he subsequently became SVP of the corporate public relations firm, Hill and Knowlton, in New York City. He then served as VP of the Higher Education Division of the Association of American Publishers before founding Lightspeed, LLC in 1997. His client engagements include: McGraw Hill, Houghton Mifflin, and John Wiley & Sons, Publishing Technology, Book Manufacturers Institute, Lightning Source, The Authors Guild, the American Library Association, Xerox, Dell Education, 3M, and the National Information Standards Organization (NISO). He also holds the position of Program Director for the Councils on Innovation, and Digital Strategy of the Conference Board.
Online BISG Webcast
For details email: Angela Bole
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