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Making Information Pay 2009

Thursday, May 07, 2009
9:00 AM to 12:30 PM

Shifting Sales Channels and What Publishers are Doing about Them

Presentations | Twitter Feed

How to cope with shrinking markets and where to find the money to invest in digital marketing were just two of the topics covered at BISG's 6th Annual Making Information Pay Conference.

The first half of the conference featured the latest data from multiple industry sources. Speakers included:

• Leigh Watson Healy, Chief Analyst, Outsell, Inc.
  A Time of Great Change: Insights from top publishing executives on the future of our business
  
• Mike Shatzkin, Founder/CEO, Idea Logical Company
  The Publishing Climate 2009: Wrestling with change
  
• Jim King, SVP/General Manager, BookScan US
  The Retail Perspective: What's up? What's down?
  
• Kelly Gallagher, General Manager, Business Intelligence, R.R. Bowker
  The Customer's Always Right: Who is today's book consumer?
  
• John Wicker, EVP Sales, Klopotek North America
  Platinum Sponsor Address

The second half of the conference featured leading publishers discussing their strategies for current and future success. Speakers included:

• Carter Holliday, Lightning Source, Inc.
  Platinum Sponsor Address
  
• Dominique Raccah, Publisher/CEO, Sourcebooks
  Business Unusual: Rethinking the publishing enterprise in response to changing times
  
• Marcus Leaver, President, Sterling Publishing
  The New Marketing Budget: Breaking traditional marketing allocations to build a more effective model
  
• Josh Marwell, President of Sales, HarperCollins
  The 21st Century Catalog: A look at HarperCollins' initiative to shift from print to digital catalogs
  
• Dave Thompson, VP Sales Analysis, Random House
  Squeezing the Most Sales from Non-Book Accounts: Tactics for working with inexperienced buyers in mass merchant and other non-book accounts

BISG would like to thank the following companies for their generous support:

Platinum Sponsors



Gold Sponsor



Silver Sponsors



Media Sponsor



Project Partner



Now in its sixth year, Making Information Pay is one of the leading U.S. events for book trade professionals. BISG is pleased to have cooperated with The Idea Logical Company in the preparation of MIP 2009.




location:
McGraw-Hill Auditorium
1221 6th Ave. 2nd Floor
New York, NY 10020

For details email: Angela Bole
Phone: 646-336-7141

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