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Making Information Pay 2008

Friday, May 09, 2008
9:00 AM to 12:00 PM

From Experimentation to Innovation in the Digital Age

SPONSORED BY:




BREAKFAST & REFRESHMENTS PROVIDED BY:


CONFERENCE MATERIAL PROVIDED BY:


Date: Thursday, May 9, 2008
Time: 9:00am - 12:00pm
Location: McGraw-Hill Auditorium, 1221 6th Ave. 2nd Floor, NYC

On May 9, 2008, BISG held its fifth annual Making Information Pay Conference, titled From Experimentation to Innovation in the Digital Age. MIP 2008 addressed the challenges facing publishing executives at a time when "business as usual" is no longer enough. BISG and The Idea Logical Company assembled a cast of innovators and experimenters to discuss their first-hand views on the importance of experimentation in the industry today.

AGENDA:

• Michael Healy, Executive Director, Book Industry Study Group
  Welcome and Overview
  
• Michael Healy, BISG and Mike Shatzkin, Founder/CEO, Idea Logical Company
  Results from the BISG Survey on Experimentation and Innovation
  View Presentation
  
• Michael Raynor, author of the best-selling book "The Strategy Paradox" and a leading consultant with Deloitte Consulting LLP
  Experimentation: The Missing Link between Innovation and Uncertainty
  
• Carolyn Pittis, Senior Vice-President, Global Marketing Strategy & Operations, HarperCollins
  Teaching an Old House New Tricks: Promoting Experimentation at HarperCollins
  View Presentation
  
• Break and Refreshments: sponsored by Nielsen and Microsoft LiveSearch Books
  
• Michael Cader, Founder, Publishers Marketplace
  Thinking Next to the Box: Solving Information Problems and Creating Information Opportunities
  View Presentation
  
• Todd Anderson, Director of the University of Alberta Bookstore
  Some of our Bestsellers are One-Hundred Years Old: The Espresso Book Machine and Value Innovation
  
  

  Innovators' Roundtable Discussion

  
  
• Malle Vallik, Director, Digital Content & Interactivity, Harlequin Enterprises
  A New Model for Short-Form Fiction
  
• Gwen Jones, Vice-President, Publisher Information Systems & Technologies, John Wiley & Sons
  A New Process for eProducts
  
• Neil DeYoung, Director of Digital Media, Hachette Book Group, USA
  Taking the Locks Off Audio Download
  
• Julie Grau, Senior Vice-President & Publisher, Spiegel & Grau, Random House Inc.
  Experimenting with Free

Making Information Pay 2008 is for publishing executives in Sales, Marketing, Editorial, Operations and Finance who need to create new opportunities by investing in unproven product ideas, workflow methods, marketing vehicles and commercial models.

location:
McGraw-Hill Auditorium
1221 6th Ave.
2nd Floor
NYC

For details email: Angela Bole
Phone: 646-336-7141

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