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Making Information Pay 2007

Thursday, May 10, 2007
9:00 AM to 12:00 PM

Using Emerging Technology to Improve Your Bottom Line

SPONSORED BY:


BREAKFAST & REFRESHMENTS PROVIDED BY:


Date: Thursday, May 10, 2007
Time: 9:00am - 12:00pm
Location: McGraw-Hill Auditorium, 1221 6th Ave. 2nd Floor, NYC

Like Beyond the Bestsellers and other previous Making Information Pay sessions, Using Emerging Technology to Improve Your Bottom Line provided practical guidance on new ways to reach readers and sell more books. This time the focus was on emerging technologies.

Making Information Pay 2007 offered more than 200 industry professionals useful direction on how to use emerging technologies to increase sales and profitability, decrease waste and returns, and remain relevant in an ever-evolving industry.

AGENDA:

• Michael Healy, Executive Director, Book Industry Study Group
  Welcome and Overview
  View Transcript
  
• Nicole Poindexter, VP & Director of Strategic Planning, Hachette Book Group USA
  Opening Keynote Address: Reaching a New Generation of Readers
  View Presentation
  
• John Rubin, Founder and CEO, Above the Treeline
  Improving Inventory Management Using Web-Based Analytical Tools
  View Presentation
  
• Ted Treanor, President, Rosetta Solutions, Inc and Seattle Book Company
  Creating Buzz and Increasing ROI in Pre-Publication Review, Marketing, and Sales
  View Presentation
  
• Coffee and Networking Break: sponsored by Nielsen BookScan and codeMantra
  
• Mike Shatzkin, Founder & CEO, The Idea Logical Company, Inc.
  Success in a Parallel Universe, Perhaps with Some Help From Your DAD
  View Presentation
  
• Chris Hart, Vice President of Publishing and Sales Applications, Random House, Inc.
  Case Study – Gaining Insight into Digital Asset Management at Random House
  View Presentation
  
• Allen Noren, Director of Online Marketing, O'Reilly Media
  Closing Keynote Address: Thinking Beyond the Book: Responding to a Changing Marketplace
  View Presentation
  
• Michael Healy, Executive Director, Book Industry Study Group, Inc.
  Questions and Conclusions

Making Information Pay 2007 is for publishing executives in Sales, Marketing, Editorial, Operations and Finance who need to face the opportunities and challenges of a digital world and an increasingly global marketplace.

location:
McGraw-Hill Auditorium
1221 6th Ave.
2nd Floor
NYC

For details email: Angela Bole
Phone: 646-336-7141

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