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Making Information Pay 2012

Beyond “Business-as-Usual”
The Age of Big Data

Thursday, May 3, 2012 | 9:00 a.m. to 12:30 p.m.
McGraw-Hill Auditorium | 1221 6th Ave | New York City

MAKING INFORMATION PAY 2012 IS A WRAP!
Visit the Program Description page to download all presentations.
For the past nine years, BISG’s Making Information Pay — a concise, half-day conference — has provided useful direction to thousands of book publishing professionals looking to build more profitable businesses through data-first thinking.

The quantity and variety of data available to companies for driving business decisions is exploding. To remain relevant, organizations need to develop strategies for gathering, analyzing, and acting on this flood of information about who, what, when, where, why, and how. But how do companies properly plug into, make sense of, and act on these vast, sometimes disparate, data sets?

This year, in a time when “business-as-usual” is not enough, Making Information Pay 2012 featured an important set of data-focused presentations from innovators revolutionizing how we think about and operate in modern business. Making Information Pay’s straightforward program — filled with practical, actionable content — was structured to ensure attendees learned enough in the morning to put innovative data-based ideas to work when they get back to the office in the afternoon.

Keynote Speaker

CHARLES DUHIGG
Charles Duhigg is a prize-winning investigative reporter for The New York Times and a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline.
[FULL BIO].

In the end, perhaps the most significant benefit of Big Data is its capacity to help businesses intimately understand and affect consumer behavior.

In his Making Information Pay keynote address, award-winning author Charles Duhigg provided insight from his new book, The Power of Habit: Why We Do What We Do in Life and Business (Random House, February 2012). [READ MORE]

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Who attended?

Over 200 business professional attended Making Information Pay 2012 to:

  • grasp the potential of Big Data

  • discover how to align key metrics with specific publishing processes

  • learn how the right application of data analysis can help you reach the right reader at the right time

  • understand why a recent report from the World Economic Forum declared data a new class of economic asset, like currency or gold

    • Download a list of 2012 attendees


    MIP 2011 is a wrap!


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