Making Information Pay 2011
Date: May 5, 2011
Time: 9:00 a.m. to 12:30 p.m.
Location: McGraw-Hill Auditorium | 1221 Sixth Avenue | New York, NY 10020
Schedule of Events | Speaker Bios
As publishers change the types of products they create, and customers change how they engage, it’s time for the business processes honed in the age of print-only to give way to new ways of thinking, creating and delivering.
Making Information Pay 2011 focused on four essential business processes every company must master in order to become a successful 21st Century publishing enterprise, serving consumers when, where and how they want. These included:
Product development: Attendees learned to minimize costly conversions and QA processes by future-proofing content for all possible formats.
Supply management: Attendees found the key to making content the “needle” found in the virtual “haystack”.
Sales transactions: Attendees learned how to realize the potential of high volume sales through low revenue transactions in a world where “every transaction is a rights transaction”.
Customer loyalty: Attendees found that customer intimacy is more than just holding hands; it is acknowledging customer loyalty, and rewarding it.
