Published: April 9, 2009

How to cope with shrinking markets and where to find the money to invest in digital marketing are just two of the topics to be covered at the Book Industry Study Group's (BISG) sixth annual Making Information Pay Conference, to be held Thursday, May 7, 2009 in New York City's McGraw-Hill Auditorium.

This year's widely respected half-day event will elaborate on the major themes explored in BISG's 2009 Making Information Pay Survey -- Shifting Sales Channels and What Publishers Are Doing about Them -- and feature the first ever joint presentation between BookScan and R. R. Bowker.

Confirmed speakers and session topics include:

• Leigh Watson Healy, Chief Analyst, Outsell, Inc.
  A Time of Great Change: Insights from top publishing executives on the future of our business
  
• Mike Shatzkin, Founder & CEO, The Idea Logical Company
  The Publishing Climate 2009: Wrestling with change
  
• Jim King, SVP & General Manager, BookScan US
  The Retail Perspective: What's up? What's down?
  
• Kelly Gallagher, General Manager, Business Intelligence, Bowker
  The Customer's Always Right: Who is today's book consumer?
  
• Dominique Raccah, Publisher & CEO, Sourcebooks, Inc.
  Business Unusual: Rethinking the publishing enterprise in response to changing times
  
• Marcus Leaver, President, Sterling Publishing
  The New Marketing Budget: Breaking traditional marketing allocations to build a more effective model
  
• Josh Marwell, President of Sales, HarperCollins
  The 21st Century Catalog: A look at HarperCollins' initiative to shift from print to digital catalogs
  
• Dave Thompson, VP, Sales Analysis, Random House
  Squeezing The Most Sales from Non-Book Accounts: Tactics for working with inexperienced buyers in mass merchant and other non-book accounts
  

For more information, or to register, visit the BISG website.