Posted Thursday, September 09, 2010
BISG Bulletin *EXTRA*
BISG Begins Research on Student Attitudes Toward Content in Higher Education
Published: September 9, 2010
BISG members invited to learn more at a kick-off Research Committee meeting in New York City on Wednesday, September 15, 2010 from 1:00pm-2:30pm
Following the success of last year's Consumer Attitudes Toward E-Book Reading, the Book Industry Study Group (BISG) is pleased to announce a new research survey for the 2010-2011 fiscal year tentatively titled Student Attitudes Toward Content in Higher Education.
BISG members are invited to help launch the survey during a special BISG Research Committee meeting scheduled for Wednesday, September 15, 2010 in New York City (RSVP here). As with Consumer Attitudes Toward E-Book Reading, the new student survey will be powered by RR Bowker's PubTrack Consumer.
The way students learn and instructors teach is undergoing a radical shift, and the role of the traditional print "textbook" as the foundational tool for instruction is changing, as is the traditional publishing model. To help understand this better, twice over the course of 12 months, the Student Attitudes Toward Content in Higher Education survey will poll students enrolled in two- and four-year colleges and match what they say they do against point-of-sale data measuring what they actually do. The results will create a baseline for better understanding the rapid changes already underway in the academic marketplace.
More than a static publication, Student Attitudes Toward Content in Higher Education will be published as a dynamic digital report. To varying degrees depending on sponsorship or purchase level, features of the report will include:
- Online tools to modify and sort data -- access to a web-based tool set to directly access the raw data used to create the reports – drillable, sortable and accessible when you want it, how you want it.
- Hyperlinked Content Sources -- access to links referencing additional content, footnotes and citations.
- Multiple Data Points -- in order to track changing trends, the student survey will be conducted two times over a 12 month period, each time resulting in new drillable data and a fresh Report, all culminating in a final, comprehensive year-end publication.