Published in: Brandweek

". . .So far, book publishing advertising is a small slice -- just $144 million -- of the entertainment and amusement category, whose ad outlay Nielsen pegged at $11.7 billion in 2008, a 4 percent increase over the previous year. Most of that spend went to movie advertising, a segment that didn't exist until 1975 when Universal's Jaws became the top-grossing movie of all time (though it was soon eclipsed by 1977's Star Wars) partially on the strength of a $750,000 TV campaign. Meanwhile, the Book Industry Study Group reports that revenues for the U.S. book publishing industry rose 1 percent in 2008 to $40.3 billion."

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