Posted Friday, May 08, 2009
Sterling's Leaver Down on Trade Shows, High on Digital Catalogues
Published in: Publishers Weekly
"On Thursday morning's Book Industry Study Group panel, Sterling Publishing president Marcus Leaver left no doubt that he is breaking with the traditional ways of doing business. To start, Leaver said he is taking $1 million out of his trade show and conference budget, moving some of those funds to better promoted books on a title-by-title basis, mostly online. "The trade show is over," Leaver declared. Saying he had an enjoyable but largely unproductive time at the London Book Fair, Leaver said he will not go to Frankfurt this year and will send a "scaled back" rights team. . . ."
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