Published in: Publishers Weekly

"The publishing industry, along with the rest of the economy, is being dramatically transformed by the recession, speakers at BISG's Making Information Pay conference agreed. Trends that were already occurring -- moving from a mass market marketplace to a long tail market and going from an industrial-based economy to knowledge-based are accelerating because of the recession, said Leigh Watson Healy, chief analyst at Outsell. While "flat is the new up," has become a cliché, it is today's headline, Healy said. Most industry members interviewed by Healy have modest goals for 2009, she said. Having their company perform at par, or better than industry averages, was one objective, while earning a 10% margin is another. Publishers would like to generate revenue of $215,000 per employee and see 13% of revenue come from new products. Price increases are expected be 5% of less over the next two years. . . ."

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