Published in: The Paper Planet

". . .The Council (see www.bookcouncil.org) that set this target is comprised of more than 40 industry stakeholders representing more than 60% of market-share from the largest to the smallest publishers, printers, mills, and others. The Council has been chaired by Random House and was initially formed and is now coordinated by the Green Press Initiative -- a non-profit organization working to reduce the environmental impacts of publishing since 2001. The Council is also co-coordinated by the Book Industry Study Group; an industry trade association with a 30 year history of advancing innovation and efficiency in the book industry. . . ."

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