Published in: Publishers Weekly

"Hachette Book Group CEO David Young provided a long list of reasons why he has become an enthusiastic supporter of using XML to produce Hachette's titles. Young was the keynote speaker at Tuesday’s StartwithXML conference held in New York. For Young, the reason to use XML is simple -- it allows Hachette to develop and deliver content to readers in the formats they want. It also saves money on production costs and can lead to new revenue streams. Young noted there are some estimates that put the number of handheld devices in the world at 3 billion, which, he said, equates to "3 billion blank pages." To reach that audience, content needs to be flexible enough to be delivered in a variety of ways, Young said. Since XML uses a content-centric, design-agnostic approach to production, an XML file is uniquely suited to deliver content as an e-book or through print-on-demand, he said. . . ."

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