Published in: Book Business Magazine

". . . .Speaking at the Book Industry Study Group's (BISG) Making Information Pay event in May, Malle Vallik, Harlequin's director of digital content and interactivity, stressed the importance of offering free e-content to encourage readers to try the experience and get comfortable with it. Many women may not be naturally inclined to read e-books, she said, so giving them an incentive to try the format out can enable them to find out they like it. . ."

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