Posted Friday, May 30, 2008
Industry Standards: Use Better Data to Boost Your Sales
Published in: PMA Independent
"The message is simple and uncontroversial. Good product information helps everyone sell more books. But according to leading booksellers, many publishers -- large and small -- still have problems maintaining good-quality book data. Determined to help, the Book Industry Study Group has introduced a service that measures data quality and provides feedback to help publishers meet industry requirements. . ."
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