Published in: Book Business Magazine

". . . .The situation is summed up well by Albert M. Greco, a professor of marketing at Fordham University's Graduate School of Business Administration and a principal contributor to the Book Industry Study Group's (BISG) "Trends 2007" report. "The industry has tried to come up with a lot of books that hopefully will appeal to a large segment of the population, but has never done serious consumer marketing research," he says. Combine this with the fact that, of the nearly 300,000 books published in 2006, only a few thousand were reviewed, and a situation results where releases with a lot of potential appeal do not get on people’s radar screens, according to Greco. . ."

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