Published in: ShelfAwareness

"Several speakers at BISG's Making Information Pay seminar last Thursday offered examples of how the growth of the Internet and technological advances in printing have opened markets for deep backlist and titles with small but steady sales--in line with Long Tail theory, discussed here on Friday. As J. Kirby Best, CEO of Lightning Source, the print on demand company owned by Ingram, put it, "Lightning is living the Long Tail now." And rather than cannibalizing the market, POD is expanding the market, he emphasized. . ."

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