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Posted Friday, January 22, 2010

Digital Piracy, Digital Marketing and the Evolving Business Model for Publishing: What Does the Future Hold?

Published in: IT News Online



". . .Exclusive to the event: The Book Industry Study Group (BISG) and RR Bowker will reveal the results from the BISG Consumer Attitudes toward eBook Reading study. The study evaluated readers' interest in and preferences for digital content, and factors that influence their reading habits and purchasing decisions. Verso Digital will offer a look at consumer behaviors as they debut the results of its 2009 Survey of Book-Buying Behavior. . . ."


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