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Posted Friday, January 22, 2010

Delaying E-Books: Does it Work?

Published in: MobyLives



"Some just released results from the Book Industry Study Group (BSIG) survey of "consumer attitudes toward e-book reading" confirm what some of America's largest publishers have predicted and feared: that a majority of e-book users will currently choose a lower priced e-book over its print counterpart, even given the current problems with e-readers. And what's more, with some 20 percent of e-book savvy consumers having stopped purchasing print books in the past twelve months (according to the study), that it's a huge issue for the entire business, especially since only one player currently appears willing to deeply discount e-books: Amazon, which sells most new trade tiles as $9.99 e-books, despite the fact that the company loses money on many such sales. . ."

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