Published in: mediabistro.com

"Who is reading eBooks? There is Shelia, the 34-year old book lover who reads her Kindle on the beach. "If you lose sight of Shelia, you lose sight of where the consumer is going," said Kelly Gallagher, VP of Publishing Services at RR Bowker in a presentation at BEA today focused on new research from The Book Industry Study Group on consumer attitudes toward eBook reading. "She wants access where ever she is and when she wants it.". . ."

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