Published in: Publishers Weekly

"The spring release of the iPad had an immediate impact on the ebook device market. According to the third and final report of the Book Industry Study Group-sponsored study Consumer Attitudes Toward E-Book Reading, 7% of consumers who read e-books chose the iPad as one of the devices they use to read. The 7% response rate puts the iPad close to the Nook, Sony Reader, iPhone, and iPod Touch in terms of popularity. Combined, the Apple family of reading devices had a 28% response rate, a total that puts Apple behind only the Kindle and computers as the top choice of devices for e-book reading. . . ."

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