Published in: Fast Company

". . . .A survey from the Book Industry Study Group found an interesting gender reversal as well. Though women make up the majority of physical book purchases, 52% of e-book purchases are made by men. It's suggested that this is due to the early adopter gender spread: Men tend to be early adopters of tech more than women, and by some accounts, e-book readers still qualify as early products.. . . . ."

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