Published in: Shelf Awareness

"How to connect with readers and meet their needs in a digital age was the main theme from the annual meeting of the Book Industry Study Group last Friday in New York City. As BISG executive director Scott Lubeck put it, changes in consumers' reading and buying habits are "disruptive in a positive way. . .delivering value to the reader and customer is a challenge for us." He said some publishers act as though customers are "all thieves, downloading everything for free" and have "come up with all kinds of ways to treat customers as criminals, and customers react very badly." Instead he counseled trying to "convert them into customers.". . . ."

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