Published in The Bookseller.com

Sampling free content is inspiring customers to buy e-books, with a fifth of UK readers citing it as the primary reason for purchase, according to new research.

Surveys by Book Marketing Limited (BML) and Bowker Publishing Services presented at the 2011 Books and Consumers Conference in London on Wednesday [23rd March] also showed the trend was prevalent in the US market, where more than a third surveyed said free content inspired them to buy e-books.

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