Published in Publishing Perspectives

"BISG is focused on producing actionable data that will make a difference to people's day-to-day business. Their NEXT conference, this Thursday, focuses on innovation.

'BISG's job is, to borrow an analogy from music, to increase the ratio of signal to noise in the publishing industry,' says Scott Lubeck, Executive Director of the Book Industry Study Group. 'Or, to put it a different way, we're kind of like a Rosetta Stone for the book business.' The group has had a more visible role as data analytics have become increasingly relevant to the publishing industry, and this Thursday, BISG hosts the latest in its NEXT series of conferences...."

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