Posted Wednesday, May 11, 2011
Publishing's Paper Problem and How to Future-Proof the Industry
Published in Publishing Perspectives
"Though the idea of publishing as a data-driven industry may still be anathema to its old guard, the Book Industry Study Group's 8th annual Making Information Pay conference hammered home once again that gathering and managing the right data is critical to 'future-proofing' the industry. The key is using data to improve content and product development, book discovery and rights management, as well as customer loyalty and profitable growth, said Book Industry Study Group chair Scott Lubeck in his introduction to the ten presentations packed into last Thursday morning's meeting at the McGraw-Hill auditorium in New York."
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