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Posted Monday, May 23, 2011

New Data Provides Deeper Profile Of Typical E-Book 'Power Buyer'

Published on paidContent.org


"Today's e-book power buyer - someone who buys an e-book at least once a week - is a 44-year-old woman who loves romance and is spending more on buying books now than in the past. She uses a dedicated e-reader like a Kindle instead of reading on her computer.

In a panel this morning, the Book Industry Study Group announced these and other new stats from its Consumer Attitudes Toward E-Book Reading survey."

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