Published in Publishers Lunch

"This morning BISG presented two studies prepared by Bowker's PubTrack on ereading habits with markedly different objectives and conclusions. "The most important thing we want you to walk away from is to consider who your consumer is," said Bowker's Kelly Gallagher. "We're looking at two completely different sides of the spectrum."

The newest iteration of its survey on Consumer Attitudes Toward eBook Reading pinpointed (once more) the core ebook buyer: a 44-year-old female with a median household income of $77K who reads and buys romance novels above all else to read on a dedicated device. 18 percent of respondents buy 61 percent of all ebooks."