Published in Book Business

"Based on two Book Industry Study Group research projects - a 60-question survey of 750 book consumers conducted four times a year and a twice-year survey of 1500 students - the e-book reading statistics were presented Tuesday morning by Steve Paxhia of Beacon Hill Strategies.

Of consumers surveyed in January 2011, 77.3 percent are "satisfied" or "highly satisfied" with the price of e-books, Paxhia said. The feature sets most desired in e-books are affordability (seen by 75 percent of respondents as "very important"), followed by readability, ease of acquisition, portability (all over 70 percent) and speed (over 60 percent). Searchability and eco-friendliness were important to 35 percent of respondents, though the later is growing as a factor."

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