Posted Wednesday, May 25, 2011
Who is buying eBooks? Women reading fiction
Published on Tomorrow's Book
"...the hardcore power users in the eBook world are the same demographics as the hardcore power users in the physical-book word, as a report called Consumer Attitudes Toward E-Book Reading from the Book Industry Study Group (BISG) indicates both hardcore groups are dominated by women buying fiction.
No surprise, really. The BISG says most eBook power buyers -- that is, someone buying an eBook at least once a week -- are by and large women (some 66 percent), who mostly buy fiction. Out of the entire eBook market, power buyers make just 18 percent of all buyers, but they buy 61 percent of the eBooks."
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